Live Downtown Macon
Client Overview: Live Downtown Macon is a project of NewTown Macon that provides a resource for those looking to move downtown and champions the many benefits of living, working, and playing in downtown Macon.
Live Downtown Macon needed an online solution for listing available properties in the downtown area and to promote the city as an exciting and safe place to live.
We created a custom, realty-based website allowing for property listings, featured listings, advertising, and property management features for the client. In order to promote the resource and the area, we created and managed a full advertising campaign, which was centered around the Top 100 reasons to live, play, and work downtown. Each of the Top 100 reasons was communicated by local leaders via a centralized blog and the campaign was promoted via social media, SEM, digital media, and print.
In the last year, the Live Downtown Macon website has received over 200,000 pageviews from people across the country who are seeking housing options in downtown Macon – over 20% of visitors came from outside of Georgia. In the same period, the LiveDowntown Macon digital campaign received over 1.9 million impressions.