Search Engine Marketing

Without question, Search Engine Marketing (SEM) is the most flexible, targeted form of advertising available. As a Google & Bing Certified Partner, M&R Marketing is well-equipped to help grow your business through an SEM strategy and campaign.

SEM allows you to show up on the first page of Google and Bing when consumers within a determined geographical area search any number of keywords. When they perform a search, your ad shows up; as a form of pay-per-click advertising, you only pay if someone clicks on your ad. At that point, they are directed to a landing page with the goal of converting clients.

In addition to a search-focused SEM campaign, you also have access to the Google and Bing partner networks, which are a large collection of websites that allow you to display ads. You can choose which websites display your ads based on a long list of categories that are specific to your industry.

Why Partner with M&R

We Are Your Google & Bing Certified Partner

As a Google & Bing Certified Partner, M&R is your source for:

• Expert knowledge of digital ads across all Google and Bing platforms
• Up-to-date PPC expertise
• Immediate access to a Google and Bing support team
• Automatic alignment with standards and best practices for both Google and Bing

We Manage Nearly 1 Million Per Year in SEM Ads

The cumulative yearly spend of our digital clients is roughly $1,000,000 across Google and Bing, and we work to maximize every penny.

We Have a Rockstar Digital Team

Our in-house digital department features 4 dedicated strategists who know our clients’ accounts in and out.

Results

From December 2021 to May 2022, Buzzell Plumbing, Heating & Air saw:

Why you Should Consider an SEM Campaign

• Highly targeted
• Defined but flexible budget
• Strong Return on Investment
• Instant website traffic
• Measurable results

Our Process for Managing a Google or Bing Ads Campaign

• Develop a campaign strategy that provides an overview of your campaign focus and parameters
• Determine a campaign audience through an evaluation of your target market and analysis of geographic search volume
• Create text and graphic ads targeting your market and perform A-B ad testing, keyword evaluation, and more
• Our Google and Bing Ads certified team will manage, update, and provide reporting on your campaigns each month