Without question, search engine marketing (SEM) is the most flexible, targeted form of advertising available. As a Google Certified Partner, M&R Marketing is well-equipped to help grow your business through an SEM strategy and campaign.
SEM allows you to show up on the first page of Google and Bing when consumers within a determined geographical area search any number of keywords. When they perform a search, your ad shows up; as a form of pay-per-click advertising, you only pay if someone clicks on your ad. At that point, they are directed to a landing page with the goal of converting clients.
In addition to a search-focused SEM campaign, you also have access to the Google and Bing partner networks, which are a large collection of websites that allow you to display ads. You can choose which websites display your ads based on a long list of categories that are specific to your industry.
SEM includes Google Ads (formerly AdWords) and Bing Ads, with Google owning 74% of the online search market and 90% of the mobile online search market.
Why You Should Consider an SEM Campaign
- Highly targeted
- Defined but flexible budget
- Strong return on investment
- Instant website traffic
- Measurable results
Our Process for Managing a Google Ads Campaign
- Develop a campaign strategy that provides an overview of your campaign focus and parameters
- Determine a campaign audience through an evaluation of your target market and analysis of geographic search volume
- Create text and graphic ads targeting your market and perform A-B ad testing, keyword evaluation, and more
- Our Google Ads certified team will manage, update, and provide reporting on your campaigns each month
Free Click-Fraud Protection
All M&R-managed Google Ads accounts are protected by ClickCease, a click fraud prevention software solution that utilizes industry-leading detection algorithms to identify and block fraudulent clicks. Fraudulent clicks can lead to hundreds, if not thousands, of dollars of wasted money, making fraud protection crucial for the health of your account. The best part? All M&R Google Ads clients receive the protection of ClickCease at no additional charge.
Our Commitment to You
You should know something. Our creative, strategic work comes with a commitment that we take very seriously: our entire team is obsessed with the success of your brand and will serve as a non-biased partner for the growth of your company. Here’s why that commitment matters.