Most people view the marketing messages they see each day as, at best, a necessary part of their everyday life, just something they have to experience as they visit their favorite websites or drive down the highway. What if there were a form of marketing that your audience would actively seek out?
Well, it turns out there is. We call it video. Your friends at M&R Marketing are standing ready to create captivating video content for your brand.
89% of consumers report that they actively want to see more video content from their favorite brands. And if “giving the audience what they want” isn’t a strong enough reason to start breaking out the lights and cameras, try these other statistics on for size:
82%
of consumers say that a video has convinced them to buy a product or service.
87%
of consumers say that the quality of a company’s video content affects their trust in the brand.
90%
of marketers report an “excellent” ROI from their video marketing efforts.
How We Create Your Company’s Video Marketing Strategy
Scripting and Storyboarding
Your video project starts with an idea. Our writing team will take your goals and turn them into a vision, drafting a script or developing a storyboard that compellingly conveys your message and fits into your overall strategy.
Videography
Once your video’s concept is nailed down, we get busy scouting locations and talent to find the right place and people to tell your story. On the day(s) of the video shoot, we’re with you all day, managing the production team and on-screen talent, helping your production go as smoothly as possible.
Postproduction and Distribution
After all the footage is captured, it’s time to start postproduction: editing, sound mixing, voiceovers, music, and special effects that bring your video to life. We’ll get your video added to your website and socials, posted to YouTube, set up as a streaming ad, placed on a broadcast or cable station, or streaming on platforms like Hulu!
Check out some of the videos we’ve produced for our clients
Walthall Oil
Public Service Communications
Mount de Sales
Navicent Health
Wesleyan College
Middle Georgia Labs
Langford Allergy
First Environmental
Panaprint
Want to Learn More About Video Marketing?
Check Out Our Definitive Guide to Video Marketing!
Why You Want Video in Your Marketing Mix
Your Customers Want Video
89% of consumers report that they actively want to see more video content from their favorite brands.
Video Moves the Needle in a Big Way
- 82% of consumers say that a video has convinced them to buy a product or service.
- 87% of consumers say that the quality of a company’s video content affects their trust in the brand.
- 90% of marketers report an “excellent” ROI from their video marketing efforts.
Video Marketing Is Versatile
Television. Website. YouTube. Social Media. Digital ads. There’s almost no platform that doesn’t support video content these days, and companies that leverage video across a broad spectrum of channels can see immense ROI from a single video.
Video Works for All Audiences
Your customers become your customers after completing several steps of the buyer’s journey—and every step can be helped along by one or more different types of video projects. From brand awareness to conversion, no segment of your audience can’t be reached with quality video content.
How M&R Makes Video Work for You
Effective Video Marketing Strategy
Very few good things in business happen without a plan. When you turn to M&R for video production services, we dive deep into your business goals to develop a complete strategy for using video to maximum effect. Your video marketing pieces will align entirely with the rest of your marketing to ensure that your brand’s voice and value propositions are consistently communicated to your audiences.
Turnkey Video Marketing
Producing quality video requires time and expertise that most businesses don’t have to spare. With your trusted partners at M&R managing your video production projects, we handle the heavy lifting so you can focus on the things you do best. If we produce content at your location, we work with your schedule to keep disruptions to your operations at a minimum.
A Video Product for Literally Any Need
Our team has experience creating different types of video content for almost every platform out there:
Explainers
Short but informative videos providing invaluable consumer education.
Commercials
30-second spots for television, streaming services, or digital advertising campaigns.
Company Overviews
Longer videos that invite the audience to join you on a deep dive into what makes your company unique.
Testimonials
Social proof is a huge component of most successful campaigns, and videos of your actual customers telling the story of how you improved their lives are one of the single most effective types of social proof available.
Social Media Reels
Short-form video is the future of video marketing, and these informal, low-production, inexpensive, and incomparably engaging videos are one of the absolute best ways to forge a strong connection with your audience.
We’re Focused on Your Success
We’re not just your marketers; we’re your partners, and we’ll be fully engaged with your business and its growth. We’re ready to provide you with full-service marketing that finds your audience and tells them your unique story.
Let’s Get Rolling!
Turn to M&R and See Video Drive Your Business in a Big Way: 478-621-4491
Case Study: Video Marketing You Can Bank On
How M&R Video Marketing Is Changing Minds for MidSouth
MidSouth Community Federal Credit Union came to M&R with the desire to launch an extensive campaign to address the myths about their credit union with the facts: that their banking services are open to anyone in their service area, that they offer full-service banking, and that they’re convenient.
Following detailed discussions with MidSouth’s leadership and marketing team, we landed on the guiding message of their new, video-focused campaign: “Why I Love MidSouth.” Our creative team got to work and produced a lineup of customer testimonial videos that MidSouth now uses across its digital platforms. Take a look at a few of them:
Get Even More Bang for Your Video Buck
Your video shouldn’t stand alone – in fact, your video should be the star of its own show and a supporting player in the rest of your marketing. If you’re exploring video, you should also look at:
We were excited to celebrate our 70th year in business and wanted to create a video to do just that. We knew what we wanted; we just didn’t know how to execute it perfectly until we went to the drawing board with M&R. After verbally expressing what we were hoping to accomplish with the video, they created a storyboard for us that we tweaked until it was to our liking. From there, I was even more impressed with the entire production—it was organized to a T by M&R, which made it easy for our team to know where they needed to be and when for the whole three days that we filmed.
We still get so many compliments on our 70th Anniversary video and could not be more impressed with how it turned out. We couldn’t have done it without the help, guidance & expertise from M&R!
Allison Walthall
VP of Marketing and Branding, Walthall Oil Company
Ready to See How Video Can Work for You?
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