Does your business’s website have a blog? It should. Blogs are an incredibly powerful way to boost a website’s SEO performance. Regularly updating content on your website signals to search engines that you’re an authority in your subject area and provides you with the opportunity to rank for keywords that might otherwise be out of reach.
What Is Blog Article Development?
Among M&R client sites that rank highly on search engines, the site’s blog articles are often responsible for more than half of their keyword rankings. “But,” we hear you cry, “I don’t have time to write a new article every single month!” That’s what’s so great about letting M&R Marketing handle your monthly content updates: you don’t have to!
SEO Research
Our selection of topics for your monthly article isn’t made willy-nilly. We take a close look at your current SEO status, work with you to determine which keywords you should be ranking for, and build a detailed strategy for targeting those keywords with high-quality content.
Topic Research
Are you operating a law firm, yoga studio, or organic eggplant farm? It doesn’t matter. When you trust your blog to M&R, our copywriting team will dive deep into your subject matter and produce monthly articles that demonstrate a thorough understanding of the topic and provide insight to a curious audience.
Content Development and Publishing
With a monthly blog contract with M&R, it really is “set it and forget it.” Once a month, you’ll get a draft of your upcoming article to review. Once you’ve signed off, your time commitment to your blog is done – we’ll handle finding the graphics, posting the article, and tracking its performance.
Digital Marketing Services to Boost Your Financial Institution
Why Choose Blog Article Development From M&R?
We Provide Total Blog Management
Once we manage your blog, you only have to review and approve your new article each month. We handle SEO research, identify the topics, research the subject, write the content, and publish it to your site.
We Work Strategically
Every six months, you’ll get an updated strategy with the topics for your upcoming articles, along with the keyword(s) we’ll be targeting for the coming months. If you want to review your strategy or need to shift your focus, we’re always ready to make a pivot to help improve performance.
We Work Transparently
You’ll get a detailed blog performance report every quarter that shows you how much traffic your blog is generating, how effectively it’s moving your company up in the rankings, and what’s working – as well as what isn’t. If our work isn’t moving the needle, we’ll let you know, along with what we’re doing to change that.
We’re AI-Ready
In 2024, Google rolled out its AI search platform, and sites across the internet saw SEO performance hits. Thanks to our dedicated focus on staying on top of changes in the search world, the majority of our blog clients saw stratospheric growth in their SEO performance over that same period.
We Keep You De-Stressed
SEO can be stressful. Someone at Google HQ can throw a switch, and suddenly your Top 3 site plummets to the bottom of the page, only to return a few days later. Keeping track can be an exercise in frustration. We take that off your plate so you can focus on your core competencies.
The First Step to Effective SEO Is an Accurate Assessment of Where You Are.
Call Today to Request a Site Audit From a Friendly Member of Our Sales Team: 478-621-4491
How M&R Uses Your Blog to Find, Build, and Engage Your Audience
Blogs are a tremendous SEO tool – but they’re great for your site’s user experience, as well. Informative and helpful blog articles, even ones that may be a little tangential to your core business, help increase brand recognition, build trust amongst your audience, and create engagement with readers.
Also, we’re not sure if we mentioned this, but they’re a great SEO tool.
Our Proven Process
Discover
Our Sales team will meet with you to discuss your goals, areas where you’d like to see SEO improvement, and what your blog’s tone should be. Then, they’ll communicate that with our talented team of copywriters.
Strategize
Our copy team will perform detailed SEO research to identify high-value keywords for which blog articles have a good chance of ranking and develop topics that target those keywords. We’ll develop a strategy for the coming six months that includes all of our recommended blog topics and keywords.
Communicate
Once you’ve approved that strategy, our team will work each month on researching and writing an effective, engaging 1,000-word article addressing the month’s topic.
Create
You’ll have a chance to review each month’s article before it goes live. Once you’ve approved the article for a particular month, we’ll proceed from there.
Evaluate
Once a quarter, we’ll generate a detailed report showing your blog’s performance and informing us on how to shape your next blog strategy.
Your Blog, Your Voice
Do you want your blog to be lighthearted and funny? Straightforward and no-nonsense? Somewhere in between? Our writers will work with you to make sure that your content sounds like your content. Every post will sound natural and represent your brand voice to a T.
Our Copywriters Love Writing
But what they love even more is seeing your site moving higher and higher in search engine rankings. Just like all of us at M&R, they’re committed to your success, and their years of experience give them the skills and insight they need to move the needle for your site.
Call Today to Learn More About Blog Article Development From M&R Marketing: 478-621-4491
A Blog to Connect Your Audience to Your Solutions
How Langford Allergy’s Blog Improved a Patient’s Life
“I had a cool interaction with a patient this week. She’s about 50 and has had asthma for decades.
So, less than a year ago, she did a Google search out of desperation. Something like, ‘What can I do about my asthma?’ Her search led her to an article on the langfordallergy.com blog, and she booked an appointment.
We did our thing, and she ended up on one of our biologic medications. Currently, she is asymptomatic with improved objective measures, as well…. While she still has asthma, on this drug, she doesn’t… She is functionally non-asthmatic.
As we were wrapping up our visit, I said, ‘I’m thankful for this drug.’
She said, ‘I’m thankful for your blog!’”
Dr. Jeffrey Langford
Owner, Langford Allergy
Blogs are a Great SEO Tool!
Find Out How to Put Your Blog to Work Improving Your Website’s Search Performance:
Call Today: 478-621-4491
Blogs: Part of a Powerful SEO Strategy
Did we mention that blogs are a great SEO tool? Well, they are. When you pair them with other services from M&R Marketing to capitalize on the SEO bump your new blog will provide you, you’ll see positive outcomes all the way around!
Want to tackle more than your SEO performance? You’re at the right place – M&R is a full-service marketing company, offering services that cover the whole spectrum of marketing best practices.
Ready to Reap the Benefits of SEO-Driven Blog Articles?
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