Few pieces of marketing collateral earn the kind of affection and even following as a well-crafted radio or TV ad. Who can forget the Coca-Cola polar bears, Volkswagen’s “Darth Vader Kid,” or the McDonald’s Big Mac jingle?
You may be tempted to overlook traditional advertising channels in this digital era, but believe us when we say that “rumors of broadcast’s demise have been greatly exaggerated.” There’s still a lot of marketing value to be had from these mainstays, and we’re ready to help you get the maximum value possible.
Our Broadcast Marketing Services
Radio Ad Development
Radio is still America’s #1 choice for listening materials. As recently as 2022, more than 80% of all Americans over 12 listen to radio at least once a week. We listen in our cars, at work, while we exercise or tackle the yard work, or to help us doze off at night. When your message is a part of their listening experience, you have a great chance to share your brand’s unique value propositions.
TV Commercial Development
In 2025, businesses are expected to spend more than $60 billion on television advertising – and that’s just the ad buys, not including the costs of producing the ads, which can run to the millions of dollars for one 30-second spot. Clearly, TV advertising is effective. Make sure your business isn’t left out of this profitable channel – let M&R develop and place a commercial for you!
Tune Into Broadcast Marketing With M&R
Call Today to Put Your Ads in Front of an Even Bigger Audience:
478-621-4491
Why Choose Broadcast Marketing From M&R?
Integrate Your Marketing Strategy
When someone who can benefit from your products or services hears or sees your ad, their next step is remarkably predictable: they’re going to find you online. When your broadcast ads are backed up by digital marketing pieces that reinforce and amplify your broadcast messaging, you’ll pull even more value out of every marketing dollar.
Reach Another Audience
Everyone is online these days, but not everyone spends hours a day browsing the web, scrolling through socials, or streaming content. Your TV and radio ads will supplement your digital advertising by putting your brand in front of audience members who aren’t digital natives.
Increase Overall Visibility
Even for your audience members who spend a lot of their lives online, seeing your messages on TV and hearing them on the radio will reinforce and support your digital campaigns. Your radio and TV ads can amplify your digital marketing or promote a completely different aspect of your business.
Engage the Local Community
Radio and TV both have built-in targeting: they only reach a limited geographic range. Businesses with a specific service area can avoid paying to advertise to folks outside of that area by including local broadcast stations in their marketing mix.
How M&R Leverages Broadcast Power for Your Business
Turnkey Production Services
You don’t have time or equipment to produce radio or TV ads. Unlike the digital realm, where anyone with an iPhone and an idea can produce award-winning content, broadcast outlets require a little more effort. Plus, concepting, writing, casting, scheduling, and producing an ad is a full-time job covering several weeks or months – do you have time to manage all that yourself?
When you partner with M&R, we take care of the entire process, from developing a solid concept to delivering an engaging and effective ad. Whether you want something funny, touching, bold, subtle, or anything in between, we have you covered.
Intelligent and Targeted Ad Buys
The audience that sees or hears your ad plays a significant role in determining its effectiveness. Our marketing pros will help identify the right stations, times, or even specific programs for airing your ads.
Want to hit a massive, diverse audience? Advertise during a UGA game. Need to target a more affluent, older audience that values education? Maybe 30 seconds during “Jeopardy!” can help you move the needle.
Creativity for Days
We do many things at M&R Marketing, but one we’ll never do is boring. There are no templates or standard language—everything we do is 100% original and 100% targeted towards growing your business. Our team thrives on the opportunity to stretch their creative legs and generate show-stopping, award-winning content for our clients.
We’re Tuned Into Your Success
We don’t channel surf with our clients. When we’re locked into your project, we are 100% engaged with your business and helping it grow.
Stay Tuned! Your Business’s Growth Is Coming Up Next!
Let M&R Put Broadcast to Work for You: 478-621-4491
Case Study: Radio Success for Hope for the Heart of Georgia
Event Promotion That Hits to All Fields
Hope for the Heart of Georgia is an interdenominational group that connects members of different churches across Middle Georgia to celebrate the unity found in faith. In 2023, they worked with the international group, Leading the Way Ministries, to host the first in a series of international evangelical events.
Hope for the Heart of Georgia approached M&R with the need to promote the upcoming event in the Macon media market. In addition to a digital campaign, we recommended a heavy traditional push centered on a radio ad campaign.
M&R placed radio ads on several local radio stations, including country, urban, Christian, and pop stations.
Thanks to the heavy promotion of the event on a broad net of stations with various broadcast formats, Hope for the Heart of Georgia welcomed more than 6,000 people to the Macon Coliseum for their evening of worship.
Beyond Broadcast: More Traditional Marketing From M&R
Traditional marketing includes more than just broadcast. M&R can handle all your traditional marketing needs.
Ready to Put Your Brand on the Airwaves?
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