Setting a strategy for business growth begins with a marketing plan. Regardless of the size of your business or the number of markets you serve, you will benefit from creating and implementing a marketing plan for your business. Our approach to establishing a marketing plan is organized into five steps.
Creating a marketing plan is impossible without a deep-dive into the business. During this phase, we hold one-on-one interviews with your staff. We work with you to select the people who interact with your clients the most – front desk, account reps, managers, and technicians, for example.
Depending on the client, the discovery phase may also include focus groups or surveys with consumers outside your office walls. This information helps direct the next step.
Compiling the results from the discovery creates a foundation to then explore your specific market in greater detail. This includes market summary, needs, trends, and growth, along with a SWOT and competitor analysis, and review of current products and offerings.
With all our research and analysis complete, the strategy begins. Our team of marketers identify your marketing objectives, positioning, and marketing mix. This strategy is based on your specific business needs and value propositions and includes recommended priorities, budgets, and ROI goals.
Your full marketing plan, now complete, will be delivered and presented to your team. This begins a healthy dialogue of findings and focus.
We will manage every single detail, removing the burden from your team while also keeping you involved in the higher-level details and decisions. The plan keeps us focused on the primary objects for the year.
A marketing plan is a fluid document. The discovery, analysis, and strategy create a solid foundation, but we will pivot when the market and our reporting tell us to. We will evaluate your marketing plan throughout the process by tracking goals and milestones and remaining focused on your ROI. You will also receive monthly reporting and consultation.
Our Commitment to You
You should know something. Our creative, strategic work comes with a commitment that we take very seriously: our entire team is obsessed with the success of your brand and will serve as a non-biased partner for the growth of your company. Here’s why that commitment matters.