Blog

A buyer persona is a semi-fictional representation of your very real target audience. When you don’t know your buyer persona, costly mistakes are inevitable.

You can likely recall the feeling of being silenced and the feeling of being given a voice. Both feelings are powerful and shaping, and the two couldn’t stand further apart....

A buyer persona is a semi-fictional representation of your very real target audience. It tells you who you’re speaking to in your marketing.

As the saying goes, “Content is King” and there’s a reason why that’s true! Keep reading to discover three simple tips to improve your website’s content with SEO in mind.