Your brand is woven into the fabric of your business. From your email signature to your logo, your brand is everywhere. It helps people recognize your business, communicates your vision and mission, and much more. Choosing to rebrand your business is a huge undertaking, but it’s not impossible. With the right team of people, rebranding your business can breathe new life into your company and help you reach your goals.
Establishing your brand is one of the most important aspects of your marketing strategy. Naturally, people are creatures of habit – comfort and consistency are paramount. That means, in the business world, people will continue using your products and services if your brand remains consistent and trustworthy.
One resource that is often overlooked in a marketing strategy is LinkedIn: the network of professionals. It not only increases clientele and expands your network, but it also connects you to other business-minded people who can contribute to your success.
With an exponential increase of Internet users in the past decade, it’s no surprise that businesses are flocking to the online world to achieve advertisement success. Without a doubt, more people are being reached and information is spreading in viral ways. Fortunately, there are countless digital media outlets you can use to advertise!
Unlike digital advertisements, a print piece can be placed anywhere – at the local coffee shops, bus stations, nearby restaurants, and hundreds of other places. Other benefits of print pieces include its ability to target an audience, increase credibility and integrity, and offer engagement.
Ever wonder what would happen if your mouse suddenly died in the middle of browsing a website? How would you navigate through each page? Thinking about this scenario is a good way to test website accessibility. You could use the arrow keys to move up and down the page. If you are familiar with the […]
One of the largest web trends over the past decade has been the proliferation of carousels – also known as sliders. They are the internet equivalent of an electronic billboard. Sliders are intended to grab the attention of the user, point them to a particular page, or emphasize a sale or promotion. But is a […]
We all know that potential customers are making decisions based on your reviews, but did you know that search engines are doing the same thing? Google, Yahoo, and Bing are giving priority to local businesses that have a more active online business profile. But, not only do you need to have an active online profile, […]
Color plays an important role on websites relaying a specific mood and theme to the user. Red can emphasize passion and activity; blue, calmness and trust; and so on. But when creating a color palette for your website, do you only consider the colors that match your branding or design? Many people often overlook the […]