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In this article, we’ll discuss the difference between two key terms: website sessions and page views, and how to gain insight into your website’s performance.

There are dozens of factors that can impact your website’s bounce rate and user behavior. Let’s explore 3 of the main factors and show you how to fix them.

Location-based marketing campaigns allow for a company to reach potential customers when they cross a virtual fence. Allow us to highlight 5 practice examples of location-based marketing campaigns.

Location-based marketing uses your target audience’s physical location to serve relevant marketing material. Consider these 7 tips to leverage location-based marketing in 2023.

Add geofencing to your marketing strategy to reach your target audience. Once established, you can track your campaign performance in real time and enhance your results.

Geofencing advertising is a form of location-based marketing for businesses. When you create a winning geofencing strategy, you can expect 6 immediate benefits.

Geofencing campaigns must be wisely executed. A quality location-based marketing strategy requires planning and monitoring to maximize impact.

Innovative solutions like geofencing send hyper-specific advertising to mobile users, allowing you to capture quality leads and serve existing customers at the same time.

A key performance indicator tells you if your chosen social media marketing methods are working… or not. Three important KPIs for social media marketing are reach, engagement, and leads.