Category: Business Growth & Strategy

Marketing trends in 2018 ranged from chatbots and user-generated content to voice search capabilities and the use of artificial intelligence. With so many strides being taken in the technological world,...

It’s a new year full of exciting opportunities for your business or organization. As you think about your marketing goals for 2019, take a moment to evaluate your past activities...

The end of the year is a common time for businesses to reflect on the effectiveness of its marketing campaigns. As you’re reflecting on the previous year, ask yourself, “Could...

The Christmas season is in full swing, and we bet you’re looking for ways to attract more customers during this festive time. It may feel overwhelming to compete with the...

A buyer persona is a representation of your ideal customer and is created through examining your current clients. The creation of your persona will identify your customer’s demographics, buying habits,...