Category: Digital Advertising

In parts one and two of our Google Ads 101 series, we discussed the unique advantages of the search network and display network. In this final part of the Google...

Google’s Display Network consists of over 2 million websites and, according to Google, reaches over 90% of global internet users. Because of this, you can reach a massive audience with...

Geofencing has proven to be a very effective, targeted form of advertising. You can reach more people in a very specific geographical area.

Years before the Internet was born, marketing centered around a product or service. When the Internet made its debut, everything changed. With a click of a button, people could rate...

When you publish up-to-date, industry-related news on your website or social media accounts, your company is impacted in four important ways.