Category: Digital Advertising

Geofencing advertising is a form of location-based marketing for businesses. When you create a winning geofencing strategy, you can expect 6 immediate benefits.

A key performance indicator tells you if your chosen social media marketing methods are working… or not. Three important KPIs for social media marketing are reach, engagement, and leads.

Your company’s target audience is the people who are most likely to purchase your product or use your services. Further, they share common characteristics.

If you're ready to conquer the world of social media marketing and inspire users to take action with your company, apply these 8 suggested steps to your future strategies.

Facebook and Instagram offer huge potential for your business, which may have you wondering, "Which platform is best to use for social media advertising?”

Whatever your ultimate business goals are, it's crucial to set corresponding social media goals to help shape strategy and achieve success.

Social media advertising lets businesses promote brand awareness, generate quality leads, and drive conversions. But success comes from well-planned ad strategies.

Showing up at the top of Google takes a calculated effort. It requires diligent research and targeting strategies to get there and stay there.

How much money should your business devote to your Google Ads budget? The answer is complex, as your ideal budget can depend on your industry, campaign goals, geographic targets, competition,...