Category: Digital Advertising

In parts one and two of our Google Ads 101 series, we discussed the unique advantages of the search network and display network. In this final part of the Google...

Geofencing is a new, highly-targeted form of advertising that gives you the ability to put a virtual fence around a physical location.

Google’s Display Network consists of over 2 million websites and, according to Google, reaches over 90% of global internet users. Because of this, you can reach a massive audience with...

In this 3 part series, we will look at the Google Ads platform and dive into Google Search Ads, Display Ads, and Google remarketing.

Years before the Internet was born, marketing centered around a product or service. When the Internet made its debut, everything changed. With a click of a button, people could rate...