Category: Digital Advertising

From sun-up to sun-down, consumers are interacting with digital devices, and you can serve ads all day long … if you have the right digital strategy in place.

If a customer leaves a bad review online, it can be seen by millions of people and negatively affect your company. Let’s discuss three tips to overcome a bad review.

Did you know that more than 77% of Americans use the internet on a daily basis? That number has grown every year which is why it’s no surprise that digital...

Regardless of your marketing goals for your business, there are numerous options to reach these goals. While certain digital channels are right for virtually every business, such as a website,...

Companies must have an online presence and a robust digital marketing strategy to stand out from the competition. First, we must understand digital fatigue and digital saturation.

In parts one and two of our Google Ads 101 series, we discussed the unique advantages of the search network and display network. In this final part of the Google...

Geofencing is a new, highly-targeted form of advertising that gives you the ability to put a virtual fence around a physical location.

Google’s Display Network consists of over 2 million websites and, according to Google, reaches over 90% of global internet users. Because of this, you can reach a massive audience with...

In this 3 part series, we will look at the Google Ads platform and dive into Google Search Ads, Display Ads, and Google remarketing.

Years before the Internet was born, marketing centered around a product or service. When the Internet made its debut, everything changed. With a click of a button, people could rate...