In the digital landscape, content plays an enormous role in the success of your marketing. Not only does your website content communicate your brand and improve your search engine optimization, it serves as a marketing tool for business growth. Creating a content marketing strategy is a great way to improve lead generation and client retention.
Today’s consumer is highly educated, and research is a significant part of the buyer journey. During this early research phase, there’s an opportunity for you to join that conversation by providing a free, downloadable resource that helps answer the question the consumer is asking as it relates to a service that you offer.
There are multiple options for downloadable resources:
- White Paper
- Video Series
- How to Guide
An eNewsletter campaign is a great, affordable way to communicate with both your customers and someone who has shown interest in your business. We have multiple eNewsletter campaign packages that include strategy, custom design, content creation, development, and distribution.
Drip campaigns are initiated by the download of a free resource on a landing page; the download allows you to capture their email address and begin a sequence of communication. Each campaign starts with a communication strategy and each email has a custom design and message that can be focused on value propositions, promotions, and more.
Our Commitment to You
You should know something. Our creative, strategic work comes with a commitment that we take very seriously: our entire team is obsessed with the success of your brand and will serve as a non-biased partner for the growth of your company. Here’s why that commitment matters.