We’re only going to say this once: print is not dead. While digital marketing has its advantages, there’s still nothing quite like seeing your company’s logo in ink. Whether it’s a newspaper ad, a billboard, or a postcard, physical advertising media still holds a place in most consumers’ hearts. And they’re still effective, no matter what the naysayers say.
85% of consumers make it a point to read the billboards they see
On average, people see direct mail as their second favorite form of marketing (right behind video)
Consumers see print ads as the most trustworthy form of marketing content
What Does Print Advertising Include?
Here, we’re using “print” to describe any traditional advertising methods that aren’t broadcast over radio or television. That can include:
Periodical Advertising
High-impact advertising in newspapers, magazines, and other periodicals that are selected to specifically target your audience in the publications they enjoy the most.
Billboards
Whether it’s one of the massive ads by the side of the interstate or a rotating sign at a local shopping mall, billboards remain incredibly effective for promoting your business
Direct Mail Campaigns
When you want to market by building a connection to your audience directly, mail campaigns are the way to go. The tactility of a direct mail piece helps signal to the audience that you’re a serious player.
It’s Time to Think Ink!
We’re Ready to Put Print on the Job of Growing Your Business: 478-621-4491
How M&R Makes Print Ad Magic
We Understand the Role of Print
When someone who can benefit from your products or services hears or sees your ad, their next step is remarkably predictable: they’re going to find you online. When your broadcast ads are backed up by digital marketing pieces that reinforce and amplify your broadcast messaging, you’ll pull even more value out of every marketing dollar.
We Align All of Your Marketing Efforts
Everyone is online these days, but not everyone spends hours a day browsing the web, scrolling through socials, or streaming content. Your TV and radio ads will supplement your digital advertising by putting your brand in front of audience members who aren’t digital natives.
We Give You an Honest Assessment
We use technologies like phone tracking, vanity and tracking URLs, geofencing, and other tools to help us evaluate your print products’ performance. By tracking specific user actions, we can give you a surprisingly large amount of data on your non-digital marketing metrics.
We’ll Put It in Writing: We’re Obsessed With Your Success
Print is a great way to demonstrate commitment, so we’ll put this in writing for you any time you want: We’re obsessed—completely, totally obsessed—with creating marketing materials that drive your business’s growth. It’s what we love, and it’s what we do every single day.
Case Study: Helping Grow One of the Nation’s Top Law Enforcement Agencies
How Billboards Helped Georgia State Patrol Recruit New Cadets
The Georgia State Patrol (GSP) was founded in 1937 and became the first advocate for establishing the Department of Public Safety. GSP is one of the nation’s top law enforcement agencies in advancing new technology. It was the first agency in the country to equip all patrol cars with dash-mounted cameras.
Georgia State Patrol was preparing for its new Trooper School and had difficulty attracting interested candidates. We were tasked with creating a marketing campaign that would increase the number of class registrants. We launched a nine-city campaign to attract new troopers, focused on traditional advertising with strategically placed billboards.
Thanks to our effective billboard campaign, GSP saw a 47% increase in daily applicants for their new school!
Don’t Make Print Work Alone!
Today’s market demands cross-platform marketing that finds all of your audiences where they are – both online and in the real world. Turn to M&R for services that increase the impact of your print marketing, including:
“Words can’t begin to express my utmost appreciation and satisfaction with M&R. Your team has been nothing short of amazing to work with over the past year! The attention to detail, the ability to think outside the box, the timeliness of your projects, the ease of communication, and the end result are all the qualities I’ve come to expect from your team. You have truly been a Godsend to the Navicent Health Foundation and our Children’s Hospital campaign! I can’t wait to see what we can accomplish together next.”
Kathy Tolbert
Senior Development Officer, Navicent Health Foundation
Billboards and Magazines and Mailers, Oh My!
Complete This Form to Contact M&R Marketing
