Category: SEM

In our years of experience providing full-service marketing services for companies in every vertical, we’ve amassed a wealth of experience. In our blog articles, we love to share our experience, providing tips and advice for helping you grow your business through effective marketing strategies and tactics. Below, browse our articles covering SEM.

A Definitive Guide to Geofencing & Location-Based Marketing

Sep 21

With the unbelievably powerful geolocation technology built into nearly every mobile device made, marketers now have the ability to target an audience not only by demographics and...

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How M&R Helped Mid State Pools Gain Traction in Middle Georgia

Sep 12

An M&R client since 2011, Mid State Pools and Spas in Warner Robins has relied on M&R to help build their brand for more than a decade!

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Is Your Dublin, GA Business Harnessing the Power of SEM?

May 22

Through search engine marketing, you can appear at the top of relevant searches in Dublin, GA. Reach the right audience in Dublin using these helpful SEM steps!

A Definitive Guide to Search Engine Marketing

May 03

If your business could show up at the top of the results every time a user completes a search, that would be amazing, right? Unfortunately, search engines...

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How Your Business Can Leverage Google Local Service Ads to Generate Leads

Mar 06

Google Local Service Ads are an effective way to reach your nearby audience and generate leads. These ads are different from Google Ads, as you are only...

Do Microsoft Ads Work? 4 Reasons Microsoft Ads Can’t Be Ignored

Feb 27

Microsoft ads show on 3 search engines, boast a lower CPC and higher CTR, have less competition than Google, and allow you to import your Google ads....

Common SEM Pain Points and How to Fix Them

Feb 20

Common SEM pain points include improper ad group structure, imbalance of short and long-tailed keywords, poor ad strength and generic copy, and irrelevant landing pages.

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How to Outrank Your Competitors on Google in 2022

Mar 28

Showing up at the top of Google takes a calculated effort. It requires diligent research and targeting strategies to get there and stay there.

How Much Should I Spend on Google Ads?

Mar 15

How much money should your business devote to your Google Ads budget? The answer is complex, as your ideal budget can depend on your industry, campaign goals,...

Google Ads for Beginners: A Basic Glossary of Terms

Feb 28

M&R Marketing has compiled some of the essential Google Ads terms into this handy glossary to help you get started and interpret your digital advertising data.

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