Category: SEM

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Is Your Dublin, GA Business Harnessing the Power of SEM?

May 22

Through search engine marketing, you can appear at the top of relevant searches in Dublin, GA. Reach the right audience in Dublin using these helpful SEM steps!

A Definitive Guide to Search Engine Marketing

May 03

If your business could show up at the top of the results every time a user completes a search, that would be amazing, right? Unfortunately, search engines don’t work like...

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How Your Business Can Leverage Google Local Service Ads to Generate Leads

Mar 06

Google Local Service Ads are an effective way to reach your nearby audience and generate leads. These ads are different from Google Ads, as you are only charged if you...

Do Microsoft Ads Work? 4 Reasons Microsoft Ads Can’t Be Ignored

Feb 27

Microsoft ads show on 3 search engines, boast a lower CPC and higher CTR, have less competition than Google, and allow you to import your Google ads.

Common SEM Pain Points and How to Fix Them

Feb 20

Common SEM pain points include improper ad group structure, imbalance of short and long-tailed keywords, poor ad strength and generic copy, and irrelevant landing pages.

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Creating a COVID-Relevant Google Ads Strategy

Jul 27

Due to the COVID-19 pandemic, people are performing more Google searches than ever. Google Ads is a great advertising option right now, as long as your strategy is relevant.

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