Category: Social Media

A key performance indicator tells you if your chosen social media marketing methods are working… or not. Three important KPIs for social media marketing are reach, engagement, and leads.

Your company’s target audience is the people who are most likely to purchase your product or use your services. Further, they share common characteristics.

If you're ready to conquer the world of social media marketing and inspire users to take action with your company, apply these 8 suggested steps to your future strategies.

Facebook and Instagram offer huge potential for your business, which may have you wondering, "Which platform is best to use for social media advertising?”

Whatever your ultimate business goals are, it's crucial to set corresponding social media goals to help shape strategy and achieve success.

Social media advertising lets businesses promote brand awareness, generate quality leads, and drive conversions. But success comes from well-planned ad strategies.

In this article, we’ve gathered some top myths that business owners believe about social media.

Businesses successfully use social media marketing because they rely on a comprehensive strategy. This article unpacks how to create an effective social media strategy for your business.

This article discusses three social media "must-dos" for your business that serves as a foundation for the entirety of your social media strategy.

Knowing social media trends will help you engage your audience, create an impactful social media strategy, and enjoy trackable progress toward your business goals.