When you publish up-to-date, industry-related news on your website or social media accounts, your company is impacted in four important ways.
Unfortunately, your posts aren’t getting the traction and reach they deserve. To break it down further, only 6% of your Facebook followers see your post. The question remains: what about the other 94%? And, more importantly, what can you do about it?
With over 800 million Instagram accounts, this social media platform is an opportunity for your company to reach new clients and increase your success. To take advantage of everything this social media platform has to offer, you must go beyond merely sharing photos. Consider the following ways you can use Instagram for your business.
You’ve heard the analogy of how large and small businesses make decisions: a large business is like a cruise ship – it carries a lot of people who don’t know each other, has all-inclusive benefits, but it can’t change directions quickly without throwing everyone into the ocean. A small business is like a speed boat […]
If you are a small business owner, you know the importance of growing your business. You also know that the responsibility falls on you and it can be a heavy burden. You’re so preoccupied with operating your business and serving your clients, you don’t have the time to work on your business. You’re spending all […]
Pay Per Click. If you haven’t met and become best friends with these three words then sit up in your chair and get ready to learn how they will transform your business. Everyone uses the internet to obtain answers to their questions and solutions to their problems. If you want to be the one to […]
With an article on this topic, I could easily throw out a bunch of statistics and talk about how everyone is on social media, including your prospective clients and competitors, and so you should be there too. The statistics and the volume of people would be accurate but it wouldn’t answer one of the questions […]
Two of the most important things you should know about your business are: Who is your audience? Where is your audience? If you can answer these two questions, reaching your audience will become a lot easier. One place where your audience very likely resides is on social media, which has become more and more important […]
No matter how much money your company spends on ad campaigns, the most effective marketing will always be word-of-mouth. When someone refers your company to his or her friends, you’re more likely to gain new customers. By far, one of the best forms of word-of-mouth marketing is through social media sites like Facebook and Twitter. […]