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Allied Business Systems

Financial Software Development

Allied Business Systems (ABS) is a consumer finance software developer that has provided custom solutions and compliance expertise across the country for over 40 years.

The Need

Under new leadership and approaching its 40th anniversary, ABS contacted M&R Marketing to rebrand the firm from the ground up. As a member of the financial software industry, ABS needed a brand that communicated its commitment to modern, cutting edge technology. The rebrand would help ABS leadership position the company for the next 40 years in an evolving industry.

The Solution

M&R Marketing reimagined ABS’ messaging, logo, website, and print materials. Our marketers created and implemented a comprehensive marketing plan to help ABS succeed.

Our solutions included:

  • Business Growth & Strategy
  • Digital Advertising
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Website Development

The Results

Since partnering with ABS, the company has increased software installs by 7,600% year over year and increased staffing to sustain growth. By bringing in M&R Marketing as a trusted marketing partner, its team reallocated their focus internally while M&R focused on ABS’ external marketing efforts.

From the Client

We contacted M&R Marketing to rebrand our company and create a new website that matched our high level of service and products. M&R designed our beautiful new logo and color palette, and created a stunning, user-friendly website incorporating our new branding. M&R’s designers even created an eye-catching new booth for tradeshows, drawing attention to our excellent services and allowed us to find new customers at a national conference. Working with the creative team has been wonderful, and we’ve seen proven results because of the new strategies implemented by M&R. The digital advertising strategy with social media, geofencing, and Google expanded our name recognition, allowing us to reach even more customers. I strongly recommend their services to any business interested in growing and expanding their customer-base.

Miranda Price, Director, Business Development