Langford Allergy

When Dr. Langford started his allergy practice in 2014, he turned to M&R Marketing to launch his brand and establish brand awareness throughout the Middle Georgia area. Dr. Langford had a strong reputation as an allergist at another practice, and he needed to capitalize on this while stepping out on his own.

As a part of his need, Dr. Langford wanted to enhance his online presence with a new website design.

M&R tackled Langford Allergy’s branding and advertising needs with a heavy focus on paid digital advertising, including SEM, or search engine marketing. Through a detailed, ongoing strategy incorporated into multiple advertising channels, M&R Marketing helped Langford Allergy build a consistent brand that people in Middle Georgia could trust.

We also constructed a user-friendly CMS website for their practice. Actually, we’ve created two. Our first site launched in 2014 and served as a custom solution for all patients and practice locations. However, as Dr. Langford’s practice grew, he needed an updated site that reflected new services, team members, and additional locations. Plus, his current site needed an updated look. He entrusted us once again in 2022 to develop a new website represent the growth of his practice and offer visitors a sleek, modern design.

Since 2014, our solutions for Langford have included:

Langford Allergy’s newest website is attractive, compelling, patient-focused, and easy to use. Users can access new patient forms and referral forms, submit contact requests, and discover pertinent information about the treatments and services Dr. Langford provides.

Langford Allergy has utilized various digital marketing services since 2014. Over the years, its performance across platforms has steadily improved year after year (with a few expected ebbs here and there).

Google Ads

2022

Facebook Ads

Google My Business

Geofencing

2024

1.1M impressions
1.6K clicks
369 walk-ins* (users who visited the practice after encountering a geofencing ad)

When I launched my allergy practice in 2014, I partnered with M&R to establish my branding and begin advertising. They’ve been an essential part of our team since day one, from creating our website and branding to managing our social media, blog, and advertising. I continue to see the value in their services, more than four years later. I’ve increased my services every year.

I have been very pleased with my ROI through M&R’s services. Many of our patients say they found us online. M&R understands our practice and our market, and I have a great deal of trust in their services – they’ve allowed us to focus on what we do best.

– Dr. Jeffrey Langford