Langford Allergy
Founded in 2014 by Dr. Jeffrey Langford, Langford Allergy is an allergy practice serving children and adults throughout Middle Georgia. With four practice locations in Macon, Warner Robins, Forsyth, and Milledgeville, Langford Allergy treats thousands of patients suffering from allergies, asthma, eczema, sinus issues, and immune deficiency.
The Need
When Dr. Langford started his allergy practice in 2014, he turned to M&R Marketing to launch his brand and establish brand awareness throughout the Middle Georgia area. Dr. Langford had a strong reputation as an allergist at another practice, and he needed to capitalize on this while stepping out on his own.
As a part of his need, Dr. Langford wanted to enhance his online presence with a new website design.
The Solution
M&R tackled Langford Allergy’s branding and advertising needs with a heavy focus on paid digital advertising, including SEM, or search engine marketing. Through a detailed, ongoing strategy incorporated into multiple advertising channels, M&R Marketing helped Langford Allergy build a consistent brand that people in Middle Georgia could trust.
We also constructed a user-friendly CMS website for their practice. Actually, we’ve created two. Our first site launched in 2014 and served as a custom solution for all patients and practice locations. However, as Dr. Langford’s practice grew, he needed an updated site that reflected new services, team members, and additional locations. Plus, his current site needed an updated look. He entrusted us once again in 2022 to develop a new website represent the growth of his practice and offer visitors a sleek, modern design.
Since 2014, our solutions for Langford have included:
- Search Engine Marketing
- Social Media Ads
- Social Media Management
- Business Listings
- Geofencing
- Website Design
- Blog Article Development
The Results
Langford Allergy’s newest website is attractive, compelling, patient-focused, and easy to use. Users can access new patient forms and referral forms, submit contact requests, and discover pertinent information about the treatments and services Dr. Langford provides.
Langford Allergy has utilized various digital marketing services since 2014. Over the years, its performance across platforms has steadily improved year after year (with a few expected ebbs here and there).
Google Ads
2022
19K clicks
937 conversions
2023
1.23M impressions
16.8K clicks
853 conversions
2024
221K impressions
13.1K clicks
1.5K conversions
Facebook Ads
2022
324K users reached
12.4K clicks
$0.55 average cost-per-click (industry benchmark is $1.32)
2023
257K users reached
11.1K clicks
$0.50 average cost-per-click (industry benchmark is $1.32)
2024
701K users reached
24.6K clicks
$0.59 average cost-per-click (industry benchmark is $1.32)
Google My Business
2023
1.1K website clicks
1.5K direction requests
2.3K phone calls
2024
2.7K website clicks
4.1K direction requests
5.3K phone calls
Geofencing
2024
1.1M impressions
1.6K clicks
369 walk-ins* (users who visited the practice after encountering a geofencing ad)
From the Client
When I launched my allergy practice in 2014, I partnered with M&R to establish my branding and begin advertising. They’ve been an essential part of our team since day one, from creating our website and branding to managing our social media, blog, and advertising. I continue to see the value in their services, more than four years later. I’ve increased my services every year.
I have been very pleased with my ROI through M&R’s services. Many of our patients say they found us online. M&R understands our practice and our market, and I have a great deal of trust in their services – they’ve allowed us to focus on what we do best.