Skip to Content

Langford Allergy


Langford Allergy has five locations throughout Georgia and offers allergy, asthma, and immunology treatments to children and adults.

The Need

When Dr. Langford started his allergy practice in 2014, M&R Marketing was tasked with launching his brand and creating awareness throughout the Middle Georgia area. Dr. Langford had a strong reputation as an allergist at another practice, and he needed to capitalize on this while stepping out on his own.

He also wanted to enhance his online presence with a new website design.

The Solution

M&R established Langford Allergy’s branding and advertising with a heavy focus on PPC advertising. Through a detailed, ongoing strategy incorporated into all advertising channels, M&R Marketing helped Langford Allergy build a consistent brand that people in Middle Georgia trust.

We also constructed two sleek, user-friendly CMS websites for their practice. Our first site launched in 2014 and served as a custom solution for all patients and practice locations. However, as Dr. Langford’s practice grew, he needed an updated site that reflected new services, team members, and additional locations. He entrusted us to develop the website once again in 2022 to represent the growth of his practice through a sleek and modern design.

Our solutions included:

  • Digital Advertising
  • Search Engine Marketing
  • SEO
  • Social Media
  • Website

The Results

In recent years, M&R Marketing has generated over two million views for his ads and over 75,000 engagements. Langford Allergy’s overall click-through rate for Google Ads is 4% in a very competitive industry, more than double Google’s preferred average of 2%.

Overall Digital Performance in 2021

7,647,804 impressions
59,876 clicks

Google Ads

2,193 total conversions
718 form submissions
1,475 phone calls

Facebook Page Management

2.86 million people reached
4,116 post engagements (343/month)

Google My Business

178,850 profile views
2,325 profile clicks
2,603 get directions
4,691 phone calls

From the Client

When I launched my allergy practice in 2014, I partnered with M&R to establish my branding and begin advertising. They’ve been an essential part of our team since day one, from creating our website and branding to managing our social media, blog, and advertising. I continue to see the value in their services, more than four years later. I’ve increased my services every year.

I have been very pleased with my ROI through M&R’s services. Many of our patients say they found us online. M&R understands our practice and our market, and I have a great deal of trust in their services – they’ve allowed us to focus on what we do best.

– Dr. Jeffrey Langford