The LowdownThe Macon Centreplex attracts entertainers from across the world to its two venues, the Macon Coliseum and the Macon Auditorium. The Coliseum is also the home arena for the Georgia Doom and the Macon Mayhem.
The Centerplex operates two venues and they requested individual logos for each location; we were challenged to create logos that represented the individual features of each venue, while also allowing the designs to work together as a group. The Coliseum is a newly renovated, modern structure that hosts events and two sports teams, while the Auditorium is listed on the National Register of Historic Places, complete with a copper dome that is reportedly the largest in the world. The two venues are quite unique from each other. Once the branding was completed, we were tasked with creating a website that housed both venues.
We focused on a stylized image to showcase each venue’s unique characteristics. This allowed us to brand each venue independently but still carry some unifying elements.