Georgia State Patrol
The Georgia State Patrol (GSP) was founded in 1937 and became the first advocate for establishing the Department of Public Safety. GSP is one of the nation’s top law enforcement agencies in advancing new technology. It was the first agency in the country to equip all patrol cars with dash-mounted cameras.
The Need
Georgia State Patrol was preparing for its new Trooper School and having difficulty attracting interested candidates. We were tasked with creating a marketing campaign that would increase its number of class registrants.
The Solution
We launched a nine-city campaign to attract new troopers focused on traditional advertising with strategically placed billboards. This was complemented by targeted digital advertising via social media and SEM.
Our solutions included:
- Digital Advertising
- Social Media
The Results
During our Trooper recruitment campaign, the Georgia State Patrol saw a 47% increase in the average number of applicants per day.
