The LowdownMiddle Georgia State University is a five-campus, 8,000 student institution whose roots date back to 1965, as Macon Junior College. Over the last 50 years, it has grown to offer undergraduate degrees and was recently approved to offer master’s degrees.
In 2015, as Middle Georgia State University engaged in a full rebrand to promote their new University status, we were tasked with overseeing the design of a new .edu website. The website needed to be consistent with their newly established brand and precisely timed.
We started from the ground up and began by meeting with focus groups composed of future and current students. We utilized their feedback to establish a UX that was focused on the specific needs of both user groups. We then worked closely with their in-house web development team to create designs and an HTML and CSS framework that their development team could place on top of their school’s CMS.