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Mid State Pools

Swimming Pools

Mid State Pools & Spas is a custom design-build pool, spa, and outdoor living company with a large retail store, selling Big Green Egg, YETI, swimming supplies and accessories, and outdoor furniture. M&R Marketing has worked with Mid State Pools co-owner Emerson Fromm since 2011, and with his team at Mid State Pools since 2015.

The Need

Mid State Pools recently celebrated its 30th year of business, and M&R has served as its marketing agency since 2015. As Emerson Fromm and his team looked to expand services and concentrate focus on retail sales, we were challenged with launching a comprehensive digital campaign to attract clients. Having helped them grow and maintain a very successful pool business, we were now challenged with increasing sales of above ground pools, hot tubs, and retail items.

The Solution

Through a focused business growth strategy, we boosted Mid State Pools’ digital ad presence, developed a fresh social media and SEO strategy, and captured engaging video and photo content to promote the new retail focus.

Our solutions included:

  • Business Growth & Strategy
  • Search Engine Marketing
  • SEO
  • Social Media
  • Photo & Video

The Results

All of Mid State Pool’s digital platforms have seems dramatic increases in following, engagement, and conversion. Through creating consistent and strategic monthly promotions, his eNewsletter reach has seen an increase of 1,300%.

From the Client

M&R Marketing has been our agency since 2011, and we’ve seen strong growth each year. They handle 100% of our marketing – digital, video, web, social, strategy –  you name it. We meet weekly to strategize our promotions and they provide updates on what’s running, how everything’s performing, and we review creative. Their team is incredibly accessible, know our brand as well as we do, are honest, and they are completely unbiased when making recommendations – it’s always about what’s best for Mid State Pools. I have an enormous amount of trust in them – they are as good as they come.

– Emerson Fromm, Co-Owner