The LowdownNavicent Health Foundation was chartered in 1973 to enable community members to provide philanthropic support for Navicent Health, the second largest hospital in Georgia with a staff of 7,500 and locations throughout Central Georgia.
Navicent Health Foundation was in the final half of their fundraising efforts for the new, state of the art $40 million Beverly Knight Olson Children’s Hospital. We were tasked with creating a promotional campaign to assist with donor relations and fundraising, with video as the centerpiece.
We created a testimonial-focused video series that highlighted some of the lives Navicent Health has saved through their world-class care. In addition to sharing these family’s stories, we created an overview video to serve as a foundation to the overall campaign and cast vision for how this new children’s hospital will continue to change the lives of Central Georgians.