Navicent Health Foundation was chartered in 1973 to enable community members to provide philanthropic support for Navicent Health, the second largest hospital in Georgia with a staff of 7,500 and locations throughout Central Georgia.
Navicent Health Foundation was in the final half of their fundraising efforts for the new, state of the art $40 million Beverly Knight Olson Children’s Hospital. M&R Marketing was tasked with creating a promotional campaign to assist with donor relations and fundraising, with video as the centerpiece.
We created a testimonial-focused video series that highlighted some of the lives Navicent Health has saved through their world-class care. In addition to sharing these family’s stories, we created an overview video to serve as a foundation for the overall campaign and cast vision for how this new children’s hospital will continue to change the lives of Central Georgians.
Our solutions included:
- Graphic Design
- Photo & Video
- Social Media
Navicent Health Foundation successfully completed a $40 million capital campaign for the new Beverly Knight Olson Children’s Hospital. The video campaign effectively used patient stories to engage donors through a centralized campaign message. Though every story was unique, each patient or family member petitioned directly to the donor.
From the Client
Words can’t begin to express my utmost appreciation and satisfaction with M&R. Your team has been nothing short of amazing to work with over the past year! The attention to detail, the ability to think outside the box, the timeliness of your projects, the ease of communication, and the end result are all the qualities I’ve come to expect from your team. You have truly been a Godsend to the Navicent Health Foundation and our Children’s Hospital campaign! I can’t wait to see what we can accomplish together next.