Primary Pediatrics
With five locations across the Central Georgia area, Primary Pediatrics is a full-service pediatric practice, serving children and families with compassion and quality care. The practice offers high-quality healthcare solutions and patient care, including after-hours visits, a family pharmacy, child life services, and lactation specialist consultations.
The Need
Before partnering with M&R, Primary Pediatrics offered parents and guardians an outdated website that didn’t provide adequate information and didn’t represent the practice well. As it was building a new, more modern facility in North Macon, the practice reached out to us in 2019 with the goal of receiving a new website that better reflected the excellence of care that Primary Pediatrics was known to provide.
Practice leaders also expressed interest in social media management, as they needed help maintaining a strong, organized social media presence.
The Solution
M&R got to work creating a custom website that is informative, functional, and reflective of the brand’s tone and personality. Our designers took cues from the practice’s newly built facility in North Macon, tying the colors and stylistic elements of the facility and the colors and stylistic elements of the website together to create cohesion among their physical and digital spaces.
We also began managing their social media pages, specifically their Facebook page, adding Facebook ads to boost audience reach and engagement.
Additionally, we have created effective print pieces for the practice on an as-needed basis that help spread important information or help educate parents on ways to best care for their children. The print materials we have created include informational booklets, rack cards, appointment cards, referral cards, and more.
Our solutions included:
- Website Design
- Print Pieces
- Social Media Ads
- Social Media Management
The Results
Website
Primary Pediatrics now has a UX-focused website that fully represents its brand. The site is informative, easy to navigate, easy to understand, and reflects the personality of the practice through its brand and design elements. A parent who is looking for care for their children can simply visit the site to discover information about the practice’s services and how to schedule an appointment.
Print Pieces
The print materials we have designed for Primary Pediatrics include general overview booklets, as well as booklets about newborns and breastfeeding. Each piece works to help inform and educate both first-time parents and experienced parents about the health of their babies and growing children. We have also provided informational rack cards, appointment cards, and referral cards for the benefit of current and potential Primary Pediatrics families.
Social Media
Since 2019, Primary Pediatrics’ Facebook following has steadily increased in likes and follower engagement. Between Facebook management and Facebook ads, our social team has watched numerous metrics exceed benchmarks and grow in numbers year after year.
Here are some recent Facebook ad and management results:
Facebook Ads
2023
- 52 million impressions
- 81,841 users reached
- 12,127 clicks
- $0.45 average cost-per-click (industry benchmark is $1.32)
2024
- 46 million impressions
- 230,000+ users reached
- 13,991 clicks
- $0.39 average cost-per-click (Industry benchmark is $1.32)
Facebook Management
2023
- 237 posts
- 679 new page likes
- 168,000+ post engagements
- 38% post engagement rate
- 35 million page impressions
2024
- 228 posts
- 727 new page likes
- 176,000+ post engagements
- 35% post engagement rate
- 26 million page impressions
From Primary Pediatrics
When it comes to marketing projects, Primary Pediatrics can always rely on M & R for excellent creative direction, the most advanced technology and knowledge, and the ability to deliver promotional pieces that that represent our practice the way we want.
When we decided to create a new website, we knew that we would be happy with the final product and that M&R would keep us on track. This gave us confidence to tackle a really large and intimidating project.
