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Primary Pediatrics


Primary Pediatrics is a full-service pediatric practice with 5 locations in the Central Georgia area. They’ve been in operation since 1998. They offer after hours visits, a family pharmacy, child life services, and lactation specialist consultations.

The Need

Primary Pediatrics had an outdated website that didn’t provide adequate information about the practice and didn’t represent them well. While building a new, modern facility in North Macon, Primary Pediatrics approached M&R to build a new website that better reflected the excellence of care they are known for providing, while also needing assistance managing its social media presence.

The Solution

M&R built a custom website that is informative and functional. The design took cues from the practice’s new building on Bowman Road. M&R also continues to manage Primary Pediatrics’ Facebook page and Facebook advertising campaigns.

Our solutions included:

  • Website
  • Print
  • Social Media

The Results

Primary Pediatrics now has a website that fully represents its brand while providing a great user experience for their patients. A parent who is looking for care for their children can visit the site and get all the necessary information to make an informed decision. The Primary Pediatrics’ Facebook following is continuing to grow with a post engagement rate trending above industry average.

From Primary Pediatrics

When it comes to marketing projects, Primary Pediatrics can always rely on M & R for excellent creative direction, the most advanced technology and knowledge, and the ability to deliver promotional pieces that that represent our practice the way we want.

When we decided to create a new website, we knew that we would be happy with the final product and that M&R would keep us on track. This gave us confidence to tackle a really large and intimidating project.

– Dr. Jason Smith, Primary Pediatrics