Bey Bodo
Founded in 2020, Bey Bodo offers a range of boating and fishing charters on Amelia Island, Florida, and surrounding areas. Its founder envisioned a company that would bring more chartering opportunities to captains and more fishing access to beachgoers, Gulf Coast tourists, and locals who love to fish, want to learn to fish, or have a passion for the ocean. Thus, Bey Bodo was born.
The Need
When Bey Bodo came to M&R Marketing, all the founder had was an idea for the business. There was no name yet and they definitely had no branding elements, branding guidelines, website, social media presence, or advertising of any kind. The company was starting from scratch and needed M&R to provide full development of the brand and help with the launch of their new company.
The Solution
M&R’s first step in serving the company was to initiate brand and name development. Through our name development process, the company landed on the name, Bey Bodo, a name that represents the idea of going “beyond the Bouy” in life, breaking through comfort zones and connecting with the ocean life beneath.
From there, we finalized the logo design and color palette to implement in their branded pieces. We also provided custom photography and videography to produce compelling visuals to use throughout their marketing collateral, from print pieces to the website and social media pages.
Our copywriters, designers, and developers worked together to create an ecommerce website where interested parties can find and reserve available fishing charters directly from the site. M&R also developed print materials to further establish Bey Bodo’s presence in the industry.
Our solutions included:
- Brand Development
- Logo Development
- Website
- Photography
- Video
- Print Materials
- Swag
- Social Media
Logo Development
Bey Bodo wanted a logo design that spoke to them as a company and the action and adventure their customers could expect on one of their excursions. It was important to showcase the fun nature of their business while also establishing Bey Bodo as a reliable, experienced group of captains. Our designers worked with the Bey Bodo team to determine the most effective elements of their design to communicate what they wanted and begin to build brand awareness.
- We researched the area’s fish species and decided to incorporate a wahoo fish in the logo design.
- The movement of the fish was intentional, as if it is jumping out of the ocean reaching for the hook.
- Connecting the two – hook and fish – the font was customized to mirror a fishing line. The font tied the design together while showing the action of the sport.
The Results
Bey Bodo now has a clear and established brand presence in the industry because of the front-end development by M&R’s creative team.
In addition, their website is fully functional with the advanced calendar booking and purchasing features easily accessible and functional for their customers.
