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Accordia Urgent Care & Family Practice


Accordia Urgent Care and Family Practice is an urgent and primary care facility based in Vidalia, Georgia. Their practice first opened in 2014 offering thorough, affordable healthcare to patients of all ages. Since then, they have extended services to communities in Dublin, Warner Robins, Canton, Dahlonega, and Clarkesville.

The Need

In 2018, Accordia Urgent Care and Family Practice wanted a website that could develop alongside them as their practice grew. M&R Marketing took on the challenge of building a dynamic website that served all 6 locations and could serve additional offices in the future.

Accordia Urgent Care Mobile

The Solution

M&R crafted a new 14-page website, employing SEO best practices for targeted content and creating a custom design and web development. We also established Google Ads and Listings Management, which we still provide for them today.

Our solutions included:

  • Google Ads
  • Listing & Review Management
  • SEO
  • Web Hosting
  • Website


Since 2018, we’ve run ongoing Google Ads for Accordia with excellent results. Their campaigns focus on urgent care, primary care, and occupational health. During the entirety of 2021, Accordia’s campaigns received:

Google Ads – Jan-Dec of 2021

686,035 impressions
13,734 clicks
12.33% search clickthrough rate (CTR)
19.74% conversion rate for search network*
1,796 total conversions
13.08% conversion rate**

* This conversion rate for the search network is excellent as the industry average for health and medical businesses is 3.36%.
** This includes the search and display networks.