Four locals with a love of craft beer and their community joined to bring a brewery and restaurant to downtown Forsyth. Beer enthusiast and master brewer, Bob Zellner, has seven unique beers on tap. They also have a full bar and restaurant with a curated menu sure to please. They officially opened their doors at their July 4th Grand Opening event, and hope to be the go-to gathering place for locals, beer tourism, and people passing through.
They approached M&R about 8 months before their grand opening, needing a full suite of marketing services to get the brand off the ground. They knew they needed a logo and website, but looked to M&R to provide a holistic marketing strategy to stand the brand up and really nail down what they wanted to accomplish.
M&R developed the brand from the ground up in conversations with the Fox City team including developing their beer names and flavor profiles, menu descriptions, and brand story. M&R built a custom website that is informative, exciting, and eye catching. We also continue to manage their Facebook and Instagram pages.
Our solutions included:
- Brand Story
- Flavor Names & Descriptions
- Packaging Design
- Social Media
- Press Release
- Grand Opening Event Facebook Advertising
- Branded Glassware
- Branded Merchandise
M&R’s team started the logo development process by touring the brewery’s space. We gathered inspiration, from the building and Forsyth’s downtown area, and cascaded it down to our team of designers. Having the established name made it clear we were going to use a fox in the design, we just had to create the perfect fox. From facial expression to the way it’s sitting, our designers sketched each detail until it was ready to be brought to life on screen.
In addition to successfully promoting Fox City’s Grand Opening event using various tactics, M&R worked with Fox City to form a voice and style for the brand. We wrote a compelling website and created their social media pages seeing great engagement and following. We are continuing to manage their social media accounts. Fox City Brewing Company now has a cohesive brand presence and a dedicated following on social media – they became the destination they wanted to be with the help of M&R.
From The Client
Our new business venture had a lofty goal… to be the very first Brewery / Restaurant in Forsyth and Monroe County, GA. We knew to pull it off we would have to establish a full and rich brand that was commensurate with companies that were larger than the typical Mom & Pop. In order to ensure that our brand was inspiring, and in order to ensure the message was right, we hired M&R Marketing to manage the whole process.
From crafting the brand and message, to the design process, and then to the tactical grunt work of getting our socials up and running and ordering our custom merch, M&R handled literally everything. They were especially gracious dealing with me: someone who has very high expectations of anyone I hire… all the while also bearing with the changes and challenges that go along with any multiple-owner startup (we have 4 total partners – EEK!). The end product has been incredible. The website, in my opinion, is world-class; delivering images and content to fuel our social media for years while providing us instant credibility as a regional brewing facility. The social media build-outs have been amazing.
M&R has earned one of the strongest endorsements I can remember giving. If you are either starting up a new company or simply need to refresh or re-invent your brand, do yourself a favor and give these guys a call.