SCTool Corp is a Spartanburg, South Carolina-based manufacturer of high-performance, solid carbide cutting tools. SCTool manufactures drills, end mills, and special carbide tool products for several applications across a broad range of industries.
SCTool needed several marketing services to expand the company’s reach and improve the customer purchase experience. At the core of these needs were a new product catalog and a robust eCommerce website. SCTool also needed updated branding materials and stunning photography to truly capture the craftmanship of the product.
M&R Marketing’s design team got right to work, modifying the branding colors and creating a new company logo to complement existing product logos for SCTool’s various end mills. This included designing and printing new business cards and shipping stickers.
Our team then created a new catalog for the complete SCTool product lines and services. The product catalog is sleek, easy to navigate, and features detailed information for every product and service.
Once we finalized and printed the new product catalog, we shifted our focus to the new SCTool website. The SCTool eCommerce website is among the most complex built by our team. Our web development team crafted and customized every detail of the website to enhance the customer shopping experience. The robust eCommerce engine allows customers to sort and customize products before purchasing. It also allows customers and distributors to connect during the purchase process.
Our solutions included:
- eCommerce website
- Product catalog
- Logo design
- Branding materials
Our team began with an in-depth discovery of the company’s needs, how the logo would be used, and the overall style and tone they were looking for. M&R’s team of designers then researched logos in the industry and began brainstorming. We updated SCTool’s branding colors and made sure the new design both stood the test of time and complimented the product logos we designed in 2014.
Now, SCTool boasts a robust website that improves service to both customers and distributors, allowing them to quickly and efficiently obtain the tools.
M&R Marketing’s solutions elevate SCTool to the next level and expand its reach, promoting growth for the company and empowering SCTool to compete in the carbide cutting tool manufacturing industry.
“This is truly the best experience we’ve ever had with an all-inclusive marketing company. We are so blessed to have a partnership with M&R Marketing. From a new logo, company colors, business cards, stickers, an eCommerce website, and a 65-page product catalog, the entire process was EXCELLENT.
We drive past thousands of marketing companies to get to M&R Marketing from Spartanburg, South Carolina, to Macon, Georgia, and M&R Marketing’s team killed it. We can’t wait to see what the future holds as we continue to grow with M&R Marketing!”
– DAVIN MCROBERTS, CEO, SCTOOL CORP