SCTool Corp
SCTool Corp is a cutting tool manufacturer based in Spartanburg, SC, that produces high-performance solid carbide cutting tools, including drills, end mills, and special carbide tool products for several applications across a broad range of industries. SCTool products are produced to fit every client’s precise needs, and SCTool’s team is consistently evolving the company’s manufacturing techniques, research and development strategies, and communication methods to best serve customers.
The Need
SCTool has partnered with M&R for many years, relying on us for services that build brand awareness and grow their customer base. However, they asked us in 2020 for help with expanding their reach further and improving their customer’s purchasing experience.
The solution to these two needs began with a comprehensive product catalog, as well as a robust ecommerce website, updated branding materials, and stunning custom photography to capture the craftsmanship of the products SCTool produces and offer compelling visuals in their catalog and on their website.
The Solution
Logo Development
Our team began with an in-depth discovery of the company’s needs, understanding how the logo would be used and what the overall style and tone they were looking for should be. M&R’s team of designers then researched logos in the industry and began brainstorming. We updated SCTool’s branding colors and made sure the new design both stood the test of time and complimented the product logos we designed in 2014.
Catalog
Our team then created a new, 62-page catalog for the complete range of SCTool product lines and services. The product catalog is sleek, easy to navigate, and features detailed information for every product and service.
Website
Once we finalized and printed the new product catalog, we shifted our focus to the new SCTool ecommerce website. Our web development team crafted and customized every detail of the website to enhance the customer shopping experience. The robust ecommerce engine allows customers to sort and customize products before purchasing. It also allows customers and distributors to connect during the purchase process.
Our solutions included:
- Ecommerce website
- Product catalog
- Photography
- Logo design
- Branding materials
The Results
Now, SCTool boasts a robust website that improves service to both customers and distributors, allowing them to quickly and efficiently obtain the tools. M&R Marketing’s solutions elevate SCTool to the next level and expand its reach, promoting growth for the company and empowering SCTool to compete in the carbide cutting tool manufacturing industry.
From SCTOOL
“This is truly the best experience we’ve ever had with an all-inclusive marketing company. We are so blessed to have a partnership with M&R Marketing. From a new logo, company colors, business cards, stickers, an eCommerce website, and a 65-page product catalog, the entire process was EXCELLENT.
We drive past thousands of marketing companies to get to M&R Marketing from Spartanburg, South Carolina, to Macon, Georgia, and M&R Marketing’s team killed it. We can’t wait to see what the future holds as we continue to grow with M&R Marketing!”
– DAVIN MCROBERTS, CEO, SCTOOL CORP
