Category: Business Growth & Strategy

In our years of experience providing full-service marketing services for companies in every vertical, we’ve amassed a wealth of experience. In our blog articles, we love to share our experience, providing tips and advice for helping you grow your business through effective marketing strategies and tactics. Below, browse our articles covering Business Growth & Strategy.

Which Digital Channels are Right for Your Marketing Goals?

Feb 11

Regardless of your marketing goals for your business, there are numerous options to reach these goals. While certain digital channels are right for virtually every business, such...

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Is the Digital Market Too Saturated to Stand Out?

Feb 04

Companies must have an online presence and a robust digital marketing strategy to stand out from the competition. First, we must understand digital fatigue and digital saturation.

Marketing Strategy 101 – Part 4: Using Benchmarks to Chart Marketing Progress

Jan 28

Benchmarks are an industry-established statistic on performance. These statistics are virtually unchanging, which creates a solid foundation to evaluate your performance.

Marketing Strategy 101 – Part 3: Establish your Marketing Strategy in 5 Steps

Jan 21

The M&R Marketing team will help you establish your marketing strategy through our discovery phase, plan creation, presentation, execution, and evaluation.

Marketing Strategy 101 – Part 2: 3 Factors to Help Your Marketing Strategy Thrive

Jan 14

You can help your marketing strategy thrive by understanding your target audience, focusing on your customers, and adapting to what the facts are telling you.

Marketing Strategy 101 – Part 1: What Is A Marketing Strategy & Why Is It So Important?

Jan 07

A marketing strategy is a long-term approach that allows for sustainability while providing a competitive advantage.

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Part 5: Establishing Your Buyer Persona

Dec 15

Without establishing your buyer persona, the most important part of this process is lost. Follow three simple steps to create and implement your buyer persona into your...

a group of young professionals hold paper cutouts of speech bubbles over their heads

Part 4: Six Steps for Creating a Buyer Persona

Dec 12

There are multiple ways to create a buyer persona. You must choose what route will give you the best results based on your company’s needs.

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Part 3: 5 Ways Buying Insights Help You Make Decisions

Nov 27

Buying insight often causes the most confusion among business owners. Let’s dive into what a buyer insight profile identifies and why it’s vital.

Part 2: Why You Need to Identify a Buyer Persona

Oct 14

A buyer persona is a semi-fictional representation of your very real target audience. When you don’t know your buyer persona, costly mistakes are inevitable.

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