Category: Business Growth & Strategy

It’s a new year full of exciting opportunities for your business or organization. As you think about your marketing goals for 2019, take a moment to evaluate your past activities...

The end of the year is a common time for businesses to reflect on the effectiveness of its marketing campaigns. As you’re reflecting on the previous year, ask yourself, “Could...

A buyer persona is a representation of your ideal customer and is created through examining your current clients. The creation of your persona will identify your customer’s demographics, buying habits,...

We started a new series called Grow from Within, with one basic assumption: every business has a desire to grow. As we’ve explored business growth, we’ve concluded that businesses will...

In the grind of growing a business, most of our efforts are externally focused – networking, trade shows, advertising, etc. – and we spend a very small amount of time...

As we head into the back end of 2017, now is a perfect time to talk about what is coming that excites and scares me over the next twelve months....

You’ve heard the analogy of how large and small businesses make decisions: a large business is like a cruise ship – it carries a lot of people who don’t know...

From a 30,000-foot view, every business essentially has two markets: current clients and potential clients. A lot of businesses focus their advertising efforts on acquiring new clients and overlook the...

If you are a small business owner, you know the importance of growing your business. You also know that the responsibility falls on you and it can be a heavy...

Did anyone else just lift your head and realize the holidays are over and we’re almost half way through the first quarter of 2017? Every year, November through January seems...