Boring newsletters just don’t cut it in today’s saturated marketplace.
Inboxes today are flooded with newsletters that are fighting for attention. Unfortunately, many of these newsletters feature unclear subject lines, blinding blocks of text, and unengaging topics.
Your nonprofit newsletter needs to stand out from the masses, and that means you must create unique content that your community wants to read and gets excited to receive each month.
Can Newsletters Help Your Nonprofit Marketing Strategy?
Yes, newsletters should be an essential part of any nonprofit’s marketing strategy! According to Forbes and CampaignMonitor, nonprofit newsletters have an average open rate of 25.20% compared to the 17.8% open rate for industries across the board. People want to read newsletters from nonprofits!
It’s up to you to make sure you don’t lose their attention after they open your email.
Tip: According to CampaignMonitor, Wednesday is the highest performing day for nonprofit newsletter open rates (26.2%).
Nonprofit marketing depends on raising community awareness and nurturing loyal supporters of your organziation. A consistent, engaging newsletter helps you accomplish those goals.
When you create the right newsletter strategy, your nonprofit can:
- Build community loyalty
- Present opportunities for engagement
- Effect positive change toward your organization’s goal
Three Tips to Make Your Nonprofit Newsletters Engaging
1. Keep it Short & Sweet
There’s a time and place for flowery language, but newsletters aren’t usually it. Get to the point, and fast.
Remember, your audience is likely scanning your newsletter on their phone. It’s never fun to scroll through block upon blocks of text.
Keep paragraphs to 2-3 sentences and use bullet points and headings to make it easy to scan. You should also include eye-catching imagery or videos. Give your community a reason to stop scrolling and engage with your content.
2. Focus on Emotional Impact
Not only should your content be snappy, but it should be snappy and engage with your readers on an emotional level.
Nonprofits thrive when the community connects with its mission, and your newsletter is the opportunity to strengthen that connection.
Engage your audience with information, stories, testimonials, and media that makes your audience care.
3. End with a Specific Call to Action
What do you want your audience to do after reading your newsletter?
Even if it’s strictly an update on your organization, you want your readers to do something after they read your update.
- Are you recruiting more volunteers?
- Do you need more social media followers?
- Are you soliciting donations for your annual campaign?
Whatever your goal is, make your call to action clear and strong. It helps readers act on the emotional impact and connection created by your newsletter.
How M&R Marketing Can Help
Our team of brand management experts can help your nonprofit organization thrive. When you partner with M&R Marketing, we will help you evaluate all aspects of your nonprofit marketing strategy so you can strengthen your reputation, recruit community involvement, and achieve your organization’s goals.
Let’s get started! Send us an email at firstname.lastname@example.org for a free consultation.