If your healthcare marketing strategy isn’t considering the time or budget needed for digital advertising, 2021 is the time to get started!
While some patients are referred to your healthcare practice by friends or family members, many people will discover your practice through online searches. You need to make sure your website is visible on search engines and social media platforms, and you can do that through a targeted digital ads strategy.
In this article, we’ll give you an overview of some digital ad strategies that can elevate your healthcare organization’s marketing plan.
Some Tips Before You Start Digital Ads
The realm of digital advertising can be overwhelming. Before you dive into the nitty-gritty details of your strategy, here are some tips to guide your process:
1. Find Your Audience
Whom are you trying to reach with your digital ads? Where do they spend time online? These are just a few of the general questions about your audience that you’ll want to answer as you approach your marketing strategy.
2. Establish a Clear Goal
Do you want more calls and appointments, or do you need to boost awareness of your healthcare organization’s mission? Establish a clear goal for your digital marketing campaign to guide you through the strategy. Your goal will determine the platforms you invest in and the types of digital advertising you should consider.
3. Stick to Your Budget
It’s easy to get carried away and overextend yourself when exploring digital advertising opportunities. With so many platforms, ad options, and price points, you’ll need a firm idea of a realistic budget before you implement your strategy.
4. Don’t Hesitate to Call a Pro
While it’s possible to handle your digital advertising efforts in-house, many healthcare organizations don’t have the available time capacity. If you’re feeling overwhelmed or overextended, don’t hesitate to partner with a reputable agency specializing in digital advertising. Hiring a pro can make the difference between a successful and unsuccessful campaign. As a Google Certified Partner, M&R Marketing is well-equipped to help grow your business through a digital ads strategy and campaign.
Digital Ads Strategy For Your Healthcare Organization
There are several digital advertising platforms to consider in your marketing strategy. Choosing the right one for your healthcare organization will depend on your budget, audience, and goals. The great thing about digital ads is the ability to target specific groups of people and track results to see the return on your investment. Below is a brief overview of some of the most popular digital advertising strategies.
PPC Advertising
PPC advertising (also called pay-per-click advertising) means you only pay for the ad if someone clicks on it. It’s the core of what most people think of when it comes to digital advertising. You can use PPC to show up on the first page of search engines like Google or Bing, and it can be an effective way to boost calls to your healthcare organization or visits to your website.
Social Media Advertising
Your social media accounts are a powerful marketing tool for your medical practice. In addition to creating regular posts and monitoring interactions with your followers, you can leverage social media’s advertising platforms to reach potential new patients. You can advertise your medical services, staff profiles, or anything else that makes your healthcare organization unique. Each social media platform has a unique user base and content expectations, so be sure to invest in the best platform for your marketing goals.
How M&R Marketing Can Help
Our team of digital advertising experts can help your healthcare organization thrive throughout 2021. When you partner with M&R Marketing, we will help you evaluate all aspects of your healthcare practice so you can strengthen your online performance with targeted digital ads.
Let’s get started! Send us an email at hey@mandr-group.com for a free consultation.