Category: Search Engine Marketing

By targeting people most likely to convert with the topics you want to focus on, you have the opportunity to control the information you’re putting in front of your most...

It’s important to understand why you need a marketing agency to get the most conversions out of your search engine marketing campaign.

In parts one and two of our Google Ads 101 series, we discussed the unique advantages of the search network and display network. In this final part of the Google...

Geofencing is a new, highly-targeted form of advertising that gives you the ability to put a virtual fence around a physical location.

Google’s Display Network consists of over 2 million websites and, according to Google, reaches over 90% of global internet users. Because of this, you can reach a massive audience with...

Geofencing has proven to be a very effective, targeted form of advertising. You can reach more people in a very specific geographical area.

In this series, we will look at the Google Ads platform and dive into Google Search Ads, Display Ads, and Google remarketing.

Marketing trends in 2018 ranged from chatbots and user-generated content to voice search capabilities and the use of artificial intelligence. With so many strides being taken in the technological world,...

If you’re looking for a new way to saturate your target area and reach your target audience, pay-per-click advertising is an incredible option for your business. From small-town restaurants to...

If you are a small business owner, you know the importance of growing your business. You also know that the responsibility falls on you and it can be a heavy...