Category: Search Engine Marketing

Google Local Service Ads are an effective way to reach your nearby audience and generate leads. These ads are different from Google Ads, as you are only charged if you...

Search Engine Marketing (SEM) requires a competitive spirit to outperform companies similar to yours. Outrank your competitors on search engines with wise SEM strategy.

SEM requires a diligent strategy to improve your ranking and strengthen your ROI. This week, we’re providing 5 need-to-know suggestions for your ads.

A well-written and targeted Search Ad is key for converting potential customers into loyal ambassadors for your company.

By targeting people most likely to convert with the topics you want to focus on, you have the opportunity to control the information you’re putting in front of your most...

It’s important to understand why you need a marketing agency to get the most conversions out of your search engine marketing campaign.

In parts one and two of our Google Ads 101 series, we discussed the unique advantages of the search network and display network. In this final part of the Google...

Geofencing is a new, highly-targeted form of advertising that gives you the ability to put a virtual fence around a physical location.

Google’s Display Network consists of over 2 million websites and, according to Google, reaches over 90% of global internet users. Because of this, you can reach a massive audience with...