Blog

In our years of experience providing full-service marketing services for companies in every vertical, we’ve amassed a wealth of knowledge and insight. In our blog articles, we love to share our experience, providing tips and advice for helping you grow your business through effective marketing strategies and tactics.

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How Your Business Can Leverage Google Local Service Ads to Generate Leads

Mar 06

Google Local Service Ads are an effective way to reach your nearby audience and generate leads. These ads are different from Google Ads, as you are only...

Do Microsoft Ads Work? 4 Reasons Microsoft Ads Can’t Be Ignored

Feb 27

Microsoft ads show on 3 search engines, boast a lower CPC and higher CTR, have less competition than Google, and allow you to import your Google ads....

Common SEM Pain Points and How to Fix Them

Feb 20

Common SEM pain points include improper ad group structure, imbalance of short and long-tailed keywords, poor ad strength and generic copy, and irrelevant landing pages.

This year, M&R will celebrate our 15th anniversary

Jan 03

The M&R Story may have started with two people discussing an idea over dinner, but every chapter since has been written thanks to our incredible team and...

website sessions and page views are different

What’s the Difference Between Website Sessions & Page Views?

Dec 19

In this article, we’ll discuss the difference between two key terms: website sessions and page views, and how to gain insight into your website’s performance.

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3 Reasons Your Website Might Have a High Bounce Rate

Dec 12

There are dozens of factors that can impact your website’s bounce rate and user behavior. Let’s explore 3 of the main factors and show you how to...

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5 Practical Examples of Location-Based Marketing Campaigns for Your Business

Dec 05

Location-based marketing campaigns allow for a company to reach potential customers when they cross a virtual fence. Allow us to highlight 5 practice examples of location-based marketing...

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7 Tips to Leverage Location-Based Marketing in 2023

Nov 28

Location-based marketing uses your target audience’s physical location to serve relevant marketing material. Consider these 7 tips to leverage location-based marketing in 2023.

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Do Geofencing Ads Work? How to Track & Understand Campaign Performance

Nov 21

Add geofencing to your marketing strategy to reach your target audience. Once established, you can track your campaign performance in real time and enhance your results.

6 Immediate Benefits of Geofencing Advertisements

Nov 14

Geofencing advertising is a form of location-based marketing for businesses. When you create a winning geofencing strategy, you can expect 6 immediate benefits.