Location-based marketing campaigns allow for a company to reach potential customers when they cross a virtual fence. This fence can be placed around a single address or encompass an entire zip code. Once your potential customer enters the fence, your ad will be served via phone apps. But it doesn’t stop there (literally). Even after your potential customer has left the virtual fence, the ad will continue to be served to them, thanks to remarketing strategies. Allow us to highlight 5 practice examples of location-based marketing campaigns:
1. Legal Service Ad Campaign
Crime or accidents happen everywhere, from homes to interstates to shopping malls. Although possible, it may not be cost-effective to set a geographical fence that encompasses several zip codes. Instead, you can meet your potential clients where they are after the crime or accident has occurred.
For example, if you are a criminal defense attorney, you could put your geographical fence around a jail or bonds office. Or, if you are a personal injury attorney, you might put your geographical fence around an urgent care facility or doctor’s office. This ensures that your ad will reach people who need your services immediately.
2. Tradeshow Ad Campaign
A tradeshow is a fantastic opportunity for companies in the same industry to gather in one place to display their products and services. The attendees are already interested in learning more about your industry, products, and services, but you must reach them before the competition does! Putting a geographical fence around the tradeshow is an effective way to tell them you’re there before they find your booth.
3. Retail Ad Campaign
When your profitable success depends on selling goods and products, you must reach your target audience. This is where a geographical fence becomes your best friend! Consider these examples:
- A bookstore sets a geographical fence around a library.
- A fast-food restaurant sets a geographical fence around the nearby high school.
- A pediatric office sets a geographical fence around a public playground.
- An insurance company sets a geographical fence around a car dealership.
- A local coffee shop sets a geographical fence around the nearby Starbucks or Dunkin Donuts.
- Bonus example: YOUR company sets a geographical fence around your competitor’s building.
You can reach your target audience in the digital world, thanks to location-based marketing.
4. Hiring Ad Campaign
A job fair is an effective way to find the perfect people to fill open positions in your company. At a job fair, you can run a hiring ad campaign to reach interested parties as they arrive at the job fair. In addition to your physical booth, you are creating an opportunity to reach potential candidates in the digital world.
5. Non-Profit Organization Ad Campaign
Many non-profit organizations are in the business of helping people first, not necessarily pushing a product. This can be more challenging, as you must offer a service that is needed by the person. Consider the following ways a geographical fence can help a non-profit organization:
- A church sets a geographical fence to encompass a 15-mile radius.
- An adoption agency sets a geographical fence around an abortion clinic.
- A homeless shelter sets a geographical fence around downtown.
From single addresses to entire zip codes, location-based marketing can reach your target audience once they step into the digital fence.
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We’ve been obsessing over geofencing and location-based marketing. Are you ready to start researching it yourself? Check out our recent blog articles:
- How to Use Geofencing to Capture Quality Leads
- Geofencing 101: The Essential Guide to Location-Based Marketing
- Immediate Benefits of Geofencing Advertisements
- Do Geofencing Ads Work? How to Track and Understand Campaign Performance
- Tips to Leverage Location-Based Marketing in 2023
- Practical Examples of Location-Based Marketing Campaigns for Your Business
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