First impressions mean everything to your business! And we aren’t just talking about face-to-face interactions. In today’s digital world, many of your customer’s first impression of your company will be interacting with your website. That’s why it’s critical to have a beautiful and functional website design that captures your user’s attention and gives an excellent first impression.
But website design does so much more than just “looking beautiful.” Web design impacts your user behavior, bolsters your brand, and impacts your SEO ranking. Here are 3 elements of your website design you can’t afford to miss when creating a new website for your business:
Branding – Your brand is a representation of your business, and a website is a major part of your branding. Your website should do more than just represent your business and brand, but it should also strengthen it. Great website design will feature colors, fonts, and an overall tone that matches your established brand. Consistency is key, as you want everything about your web design to be immediately recognizable by consumers as your company’s style.
User Experience – What good is a beautiful website design if your users can’t figure out how to navigate the site? Your website needs to intuitive and simple to navigate, feature a clean site map, and boast powerful hosting to ensure fast page load times. While it can be easy to get caught up in other elements of website design, don’t lose sight of the goal: creating a positive experience for your users.
Responsive – Your website needs to be accessible to people no matter the device they use – whether it’s a smartphone, tablet, or desktop computer. Nowadays, more users access websites on mobile devices than desktop computers. It’s critical for your website design to be responsive to give users a consistent experience with your beautiful design no matter the platform.
How M&R Marketing Can Help
Does your website design feature these elements? If not, our team is here to help! M&R Marketing can create a beautiful and functional website design that creates the first impression you want. We would love to partner with you. Send us an email at firstname.lastname@example.org to get started!