Although it was many years in the making, December 30, 2008 will forever be remembered as the day that the housing market crashed in the United States. America buckled down and did what we do best – recreate and rebuild something out of nothing. Eleven years later, our housing market is thriving! Residential buyers, commercial entrepreneurs, landlords, and everyone in between is looking for a company they can trust to guide them in their real estate venture. That’s why your real estate website design must stand out from the competition and unequivocally represent the services you offer. Keep reading to learn more:
Real Estate Website Design: Users & Functionality
Many real estate companies across America have a plethora of services that cater to different groups of people. For example, it’s not uncommon for a real estate company to provide management and consulting services while also helping a client purchase or lease a property. With so many different roles that real estate companies have, it’s vital that your real estate website accurately portrays and functions as it should. Here are a few key elements to include in your real estate website:
- About Us
- Areas of Service
- Available Properties
- Contact Info
- Team Members
Depending on your needs, we can include as much or as little information as you want. But one thing is certain, we will create a real estate website for you that meets the needs of your customers and your company.
M&R’s Portfolio for Real Estate Website Design
Your real estate website design must reflect quality and aesthetics, just like the properties you offer! When your potential customer browses your website, the user-experience must be seamless, and the functionality of your website must be second-to-none. This experience includes how well the website functions, user-friendliness, contact information, and more.
Our team of graphic designers and web developers have created many real estate websites for companies in Middle Georgia and beyond. Below are two of many_ companies that we were able to serve. Discover how we met their needs:
Coldwell Banker Commercial
Coldwell Banker Commercial was using a vendor to display their commercial listings that was increasing their rates by over 100%. Another downfall to using this vendor was that it didn’t drive traffic to their website or assist with their SEO.
Our solution was to create a fully customized real estate listings management feature for their website. This would allow all their listings to be managed in and through their website. This solution also allows us to improve SEO on their website and drive traffic there instead of offsite. Several features their website now boasts include:
- Easily manage all listings through the website
- Email an agent directly from a listing
- Fully responsive
- Listing photo and video galleries
- Listings gallery
- Print listing results
- Search and filter forms to easily find listings
The Summit Group is a commercial real estate group in Middle Georgia. They sell and lease many kinds of commercial property, and they needed help categorizing these listings and making them easy to find online. A listings website was perfect for their needs. We were able to develop a website that allows the user to search for properties available to purchase or lease, as well as search listings by property type.
Users can even search for a specific address in any of the cities The Summit Group serves in Middle Georgia. The listings also needed to be easy to update because of the changing nature of real estate. At the end of the project, we trained The Summit Group staff on how to make these ongoing updates as quickly and simply as possible.
How M&R Marketing Group Can Help
We believe that your website can strengthen your company’s foundation! You don’t want to leave this important task to anyone but the very best. Our team can create a real estate website for your company that will benefit you and your company, increasing sales and standing out from the competition. If you have any questions about how to accomplish this, we want to partner with you. Simply send us an email at [email protected] and we’ll get this conversation started!