Albany, GA, is the state’s 10th largest city and is regarded as a center for commerce throughout Southwest Georgia. With a population of nearly 70,000 and a business count of over 4,000, Albany delivers the economic contributions of a larger city while maintaining a small-town feel.
Just some of the players in Albany’s diverse economy include:
- F&W Forestry
- Interstate Nationalease
- Mars Chocolate North America
- Molson Coors
- Phoebe Putney Memorial Hospital
- Pratt Industries
- Proctor & Gamble
Can My Website Content Really Generate Leads in Albany, GA?
The short answer is “yes.” Content is one of the most essential web design elements for gaining leads and, ultimately, customers. Google uses content to determine a site’s relevancy in search queries. When your website benefits users in Albany through quality content and features an appealing and functional design, it is absolutely possible to gain their attention and convert them into customers.
Optimizing your content to speak to businesses or customers in your target location and creating an overall engaging and informative user experience will likely increase your customer base.
Create Informative, Thoughtful Content
Search engines like Google analyze your content and use it to determine whether your website is relevant to a user’s search query.
A few of the factors Google relies on when evaluating your content include:
- Use of relevant keywords and keyword phrases
- Use of geo-targeting keywords
- Accuracy and authority of your content
- Quality of writing
Use of Relevant Keywords
Well-written content that answers a user’s questions can indicate to Google that your site belongs on page one of the SERPs (search engine results pages), maybe even in the top spot, for that particular search. Everyone wants to rank highly on the SERPs, ideally in the #1 position, for queries related to their company. To beat your competition, your content should include a range of the focus keywords that your audience in Albany will most likely include in their searches.
This does not mean you should stuff your content full of keywords. In fact, Google frowns upon keyword stuffing and penalizes websites that practice it. Instead, choose the most relevant keyword for each webpage of your site, and craft your content around it. Apply variations of your keyword to the content, too.
Take an extermination company, for example. If one of its web pages is about termite control, the overall keyword phrase for the page could be “termite control.” The content can feature this keyword along with variations like:
- Termite removal
- Termite treatment
- Termite solutions
Geo-targeting keywords are one of the most effective ways to optimize your content for a specific area. Google uses geo-targeting keywords to understand the locations your content should reach. Whether you want to stand out in searches in your area or you want to zero in on a customer base somewhere else (in this case, Albany, GA), you can incorporate the location into your content, telling Google to display the webpage that features the right geo-targeting keywords in relevant searches performed in that area.
Take the extermination company again. If the company would like to boost its site to Albany users searching “termite control near me,” the content can include keywords like:
- Termite control in Albany, GA
- Termite removal in Albany, GA
- Termite company in Albany, GA
Geo-targeting keywords are great to apply to the content of:
- Blog articles*
- Individual location pages
- Location-specific product pages
- Location-specific service pages
*Pro-tip for blog articles with geo-targeting keywords: In the content, mention landmarks or other popular locations in your target city. That will signal to search engines and customers alike that you’re actually familiar with or even fluent in the locality and not just stuffing the city name into otherwise generic content.
Accurate and Authoritative Content
In addition to featuring a solid use of relevant keywords and geo-targeting keywords, your content should also be comprehensive enough to reveal your knowledge and authority in your industry. Displaying accurate and authoritative content will help your site in two ways:
- Search engines boost the rankings of sites that have comprehensive content that demonstrates a solid knowledge of the topic.
- Comprehensive content will drive customers to look to you as a trustworthy, knowledgeable resource.
Users who land on a site with thorough, informative, and accurate content are more likely to select the company for their products or services. When an employer or resident in Albany, GA, searches for products or services your business offers, you can position yourself as a valuable option based on the message your website is communicating and how well it is communicating.
Quality of Writing
Quality writing on your site is crucial to capture a visitor’s attention and keep it. Text that showcases proper grammar, accurate spelling, and a natural voice and tone that flow smoothly throughout the pages are necessary to keep a user engaged. Lousy writing often indicates to the reader a lack of care, a lack of knowledge, or both, which taints their opinion of the company overall.
The lower the quality of your site’s writing is, the more likely visitors are to abandon your site and find another that is better and more reliable. A visitor who lands on your site and then leaves without clicking a link, filling out a form, making a purchase, or taking any other form of action on the site adds to your bounce rate. For better or for worse, search engines track a site’s bounce rate as it determines how useful or futile the site is to users. The higher your bounce rate, the further down you will rank in searches, so quality of writing directly affects your SEO.
If you’re interested in establishing yourself as a solution to customers in Albany, GA, or any other location, talk to M&R.
Our in-house copywriters are SEO pros and can create content that will promote your site to your target audience and search engines like Google or Bing. If you’d like to discuss how you can improve your content, target new markets, and expand your service area, call us at 478-621-4491.
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