Your business website is your most important marketing tool. Most websites are under-utilized, and this creates a great opportunity for you! If you make an effort to effectively use your business website, you’ll quickly reap the benefits and begin climbing ahead of your competitors online. Consider the following ways you can update your website and, simultaneously, alert search engines that your website is active and should be one of the main options in search engine result pages.
Add New Case Studies
Regularly add new case studies, project photos, and testimonials to your business website. Show potential clients your work and they’ll be more likely to trust you with their projects. If you don’t show pictures of your work or have a testimonial from your client, you have lost an opportunity to maximize the time spent at the job. When you are putting together your case study content for your business website, include the following elements (if applicable):
- Scope of work
- Client testimonial
- Before & after photos
- Location of project
- Client’s company name
Brag on Your Team & New Hires
Each time you hire a new staff member or receive an exciting award or recognition, update your website with this new information. You may be competing with other companies with the services and products you offer. But one thing that is unique to your company specifically is the team you have. No other company has YOUR team, and you can use this as a powerful selling point.
Tell your potential customers why your team is the best! Most people care about supporting businesses that have a stellar team that genuinely cares about their customers. Customers might choose your company initially for the products or service you provide, but they’ll remain loyal to your company because of the relationships and interactions they have with your team.
Showcase Your Events
If your website has a calendar, it should be kept up to date. Every time you schedule an event, add it to the website calendar. This will both advertise and attract people to events and let people know that your organization or business is active. If possible, update your website’s event calendar at least one month in advance. This will give people ample amount of time to plan and invite friends!
Utilize Your Blog
Did you know an active blog can improve your website traffic by up to 55%? And over 60% of consumers in the U.S. say they’ve made a purchase based on a blog post! Still not sure you need a blog? Here’s a few more reasons you should consider setting one up and keeping it up to date:
- A blog improves your search engine ranking, which means more people will find you when they Google one of your services.
- A regularly updated blog also positions your company as a thought leader within your industry by providing a knowledgeable and experienced voice that can be trusted.
- When you write a monthly blog, it provides excellent content for you to share on your other promotional channels – eNewsletter, email signature, Facebook, LinkedIn, Twitter, and more. These channels offer opportunities for your article to be shared and lead to increased exposure and new visits to your website.
- Your blog will improve client retention and increase referrals. When you include resources and helpful information, it provides a reason for repeat visits to your website and it also creates shareable moments that will extend your message to new audiences and lead to new clients.
It will be tempting to take a break when your new website is launched but we hope you see the importance of regularly keeping your new website updated with great resources and information. This is one way of many ways to drive traffic to your website!
M&R Marketing Can Create Your Business Website
Don’t go another day without a business website that showcases your brand, maximizes the user experience, is mobile-friendly across all devices, and more. Our team of graphic designers, copywriters, developers, and account managers are ready to discover what you need and how we can push your business website to the top of search engine result pages. Are you ready to get started? Send us an email at firstname.lastname@example.org!