Home to the Georgia National Fairgrounds and Agricenter, the Muse Theatre, numerous historical buildings, and a growing downtown scene, Perry, Georgia, is a thriving city that draws in residents and businesses alike. The area’s continued growth is great for business, but it does mean your Perry company’s marketing is becoming increasingly important.
If you’re a Perry, Georgia, business owner, whether you’ve operated your business for years or you are just getting started, you understand the importance of standing out, making your name known, and serving customers as well as you can within your community and in the greater Middle Georgia area. Marketing your business effectively is crucial, and there are many routes you can take to achieve success with your marketing efforts, one of the most important being your website.
Your website is your digital storefront (or at least it should be), offering a wealth of information about the solutions you provide to customers in need of your products and services. There are so many types of websites to consider, from an ecommerce website to an informational site, portfolio site, single-page site, or another type of site that can convey your capabilities and promote your offerings.
What is the current state of your website? Do you already have one, but it’s older and has outdated features and content? Or even worse, is it nonexistent?
To thrive today, you must have a web presence, and rarely are websites evergreen. Your site requires maintenance and updates every so often to ensure it is as user-friendly and SEO-friendly as possible. Otherwise, it could be turning users away from your business and towards the websites of your competitors.
When you need a new website for your business, whether to replace an old and outdated site or to create a site from scratch, you’ll want to partner with a web design company in Perry that can help you achieve the look and function you want. Web experts with lots of experience and a diverse portfolio can ensure you receive exactly what you want and then some for your website.
As you shop around for a website company in Perry or Middle Georgia, ask specific questions and look for the correct answers before hiring.
To help guide you through the interview, here are some of the questions that are going to help you determine which web designer is right for you.
Question #1: How long have you been designing websites?
Experience is a huge factor when creating high-quality websites for businesses. We all have to start somewhere, and getting started in the web design business is just the beginning. Industry experience shapes everything, from design and development skills to nuanced understanding of what will and will not work for certain companies.
When evaluating your web designers, consider how long they have been developing websites for businesses and working with clients.
Our answer to this question: M&R has been developing websites and serving clients with a full range of marketing solutions since 2008—that’s more than 16 years of experience!
Question # 2: What kind of websites can you design?
It’s important to know if your web designer can create a wide range of web designs or if they are limited in their design and development capabilities.
You want your designer to be able to provide options and flexible solutions that will make your site as unique and effective as possible.
Look for designers who have experience creating:
- Ecommerce sites
- Portfolio sites
- Standard business sites
- Single-page sites or landing pages
- Responsive sites
And others.
Our answer to this question: M&R has produced a wide range of websites for clients, including responsive designs, ecommerce websites, standard business sites, portfolios, single-pages, and plenty of others.
Question #3: Do you have a portfolio I can check out?
You want to know who you’re working with and see the work they have produced for previous clients. By examining a website company’s portfolio, you can evaluate the quality of their work and the range of businesses they have designed for.
A strong portfolio will include designs for all types of businesses, including:
- Medical practices
- Restaurants
- Retailers
- Educational institutions
- Government entities
- Manufacturers
- Nonprofits
- Professional service companies
- Event and entertainment companies
And so many more.
Our answer to this question: M&R has worked with many companies, organizations, and entities from a wide range of industries. Explore our case studies for a small sample of what we’ve done and with whom.
Question #4: What is your web design process?
Your designer needs a web design process in place to produce the most effective and customized website possible. A lack of process or a disorganized process is likely to leave you with a site that doesn’t quite hit the mark, lacks quality, and does not include the features you need to achieve the results you want.
Finding a design company with a proven design process means you’ll bypass those who are likely to deliver something less professional, more DIY quality.
Our answer to this question: M&R has a proven process for web design that takes the responsibility off our clients’ plates and ensures they receive a quality website that satisfies their needs and matches (and often exceeds) expectations. Learn about our proven process and our commitment to clients here.
Question #5: Do you focus on SEO?
Not only should your website serve your visitors with valuable information and solutions to their problems, but it should also communicate effectively with search engine crawlers that evaluate and rank your site in relevant searches. Search engine optimization is a crucial strategy to implement on your website.
Designing a website with SEO best practices is more than an option—it’s a necessity. SEO strategies involve both technical and content-based SEO that work together to boost your performance on relevant searches on engines like Google and Bing.
Your web designer should be able to communicate their knowledge and expertise in SEO and implement an SEO strategy from the beginning to the end of your project.
Our answer to this question: M&R stays up to date on the latest SEO trends, news, updates, and more to ensure our clients’ SEO strategies remain effective during their website build and beyond. Every aspect of our web design process considers the SEO value that will benefit the website and increase its performance in web searches.
Question #6: Do you create ADA-compliant websites?
Similar to designing with a focus on SEO, designing websites that are compliant with the Americans with Disabilities Act (ADA) is vitally important. An ADA-compliant website ensures that all visitors, regardless of their physical limitations, can access the information on the site, navigate through the site, and more.
The ADA aims to ensure all public organizations are inclusive and accessible to everyone regardless of their impairment. As a result, web accessibility and ADA compliance are crucial to incorporate into your web design both now and in the future.
When talking with your web designer, ask about how they ensure your website design aligns with the required guidelines that keep your site:
- Perceivable
- Operable
- Understandable
- Robust
Our answer to this question: M&R understands the importance of ADA compliance and designs our websites in accordance with the latest standards set forth by the Web Content Accessibility Guidelines (WCAG).
Question #7: Do you provide website analytics to evaluate performance?
You need to analyze your website’s performance and see how it works in conjunction with your other marketing channels. Without the ability to evaluate your site on a regular basis, you won’t be able to pinpoint areas for improvement or focus your attention on channels that are serving your marketing efforts well.
Ask your web designer what analytics tools they use and how often they provide a report. It’s essential to see how your website is performing regularly, not just once in a while or, even worse, never.
Our answer to this question: M&R provides detailed reporting to web clients on a monthly and quarterly basis. We analyze site performances and look to see where content or design could be improved, strategies could be adjusted, or other audiences and platforms could be targeted to improve performance further, gaining our clients more exposure and business.
M&R Has a Question for You: Are You Ready to Transform Your Digital Space by Partnering With a Skilled Web Designer in Perry, GA? Call 478-621-4491 to Get Started.
Our in-house team of web developers, web designers, and copywriters serves clients from all over, including those in Perry and the surrounding areas. We discover each client’s needs and shape our solutions to match visions and exceed expectations. From writing and designing your website to developing it, hosting it, and updating it when necessary, we ensure your website needs are covered from start to finish.
Contact one of our business development managers today to discover how our website designers can help you gain business in Perry, GA, and thrive online.
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