If you’re looking for a new way to saturate your target area and reach your target audience, pay-per-click advertising is an incredible option for your business. From small-town restaurants to large retail corporations, this advertising method offers an incredible return on investment. Pay-per-click, or PPC, is a method where advertisers are charged each time one of their online advertisements is clicked.
There are different types of campaigns and categories you can choose from within PPC advertising, including search engine marketing, display advertising, and social media advertising.
Search Advertising/Search Engine Marketing
By far the most important platform for search advertising is Google Ads, formerly known as AdWords. Within a search campaign on Google Ads, you can create text-based ads that show up in Google’s search results when a keyword or phrase you’re bidding on is searched. The advantage of search advertising is that you can show your ad to customers at the very moment they’re looking for your services. Search engine marketing is among the most potent forms of digital advertising because of this ability to reach your targets at the precise moment they’re looking for you.
At M&R Marketing, we have dedicated, Google-certified digital strategists who can help you construct a Google campaign that reaches the people you want to reach. In addition to our strategists, our team of copywriters, graphic designers, and web developers specializes in crafting relevant landing pages designed to convert.
Like search advertising, display ads are dominated by Google’s Display network which includes over 2 million partner websites. However, unlike search ads, display ads are generally triggered by methods other than keyword searches. These methods include targeting specific website topics (i.e. news websites, sports websites, etc.), audiences (i.e. business professionals, DIY enthusiasts, etc.), and more. These ads look very different than search network campaign ads, using a combination of images, text, and colors. Display ads essentially function as online billboards and are fantastic for pushing brand awareness and increasing traffic to your website. Because they’re not as targeted or immediate as search ads, display ad clicks are significantly cheaper, making them an excellent partner for your search ad campaign.
We recommend using both network campaigns because you will reach more of your target audience. By using both campaigns, your ads will give you the ability to show up both while they’re searching for you and while they’re just surfing the internet. This increases your saturation and allows for more opportunity to gain business.
In today’s world, videos are one of the leading ways to advertise and hold your viewer’s attention. This is why introducing a video campaign to your marketing strategy is a decision that will undoubtedly increase your company’s success. By using your videos, we can create an advertising campaign that will show on YouTube and other websites on Google’s Display Network. We can choose specific targeting for your video campaign, such as videos a young mom may be interested in or even targeting specific YouTube channels. Additionally, video ads are seeing an extremely low cost per view, meaning you can get hundreds or even thousands of eyeballs on your brand at an affordable rate.
In addition to creating and managing your campaign, M&R also offers video marketing services. We can help you develop a great video or series of videos to use for your YouTube advertising.
Social Media Advertising
Along with Google Ads, social media advertising is one of the most popular and powerful forms of digital advertising. After all, Facebook has over 2.6 billion users, Instagram has over 120.7 million users, and there are millions more on other platforms like LinkedIn and Twitter. These platforms all offer a variety of ad types to reach your specific goals. Facebook offers page likes ads, a great option for new businesses needing to build a following. LinkedIn, a great option for targeting professionals, offers Sponsored InMail ads, which are messages sent directly to your targets’ LinkedIn inboxes. There are so many ways social media advertising can benefit your business, regardless of industry or size. M&R Marketing has years of experience with social media and can help your company benefit from its capabilities.
Most people don’t buy an item the first time they look at it. They may want to compare prices, conduct more research, or think about it for a few days. But, it’s important that they are reminded of the product or service. When companies do this, it’s called retargeting or remarketing. Remarketing is an option through both Google Ads and social media advertising on platforms like Facebook.
Through the use of a tracking code (called a pixel) that collects unique data from website visitors, a remarketing campaign can then show new ads to your leads once they’ve been on your website. On Google, your remarketing ads can follow your targets across the internet. Likewise, on Facebook remarketing ads will serve ads to your website visitors while they’re on Facebook. This method is a great opportunity to remind leads of your brand and is a proven powerhouse at converting leads into customers. You can use your remarketing to offer benefits to targets who are on the fence like free shipping or a discount.
The team at M&R Marketing is highly experienced in strategizing, building, and managing campaigns on a variety of digital platforms, including Google Ads, Facebook, LinkedIn, and more. We’ll help you determine which platforms will be the best fit for your company’s goals and then put that plan into action. One of our mottos is “want more” – we want more from ourselves and more for our clients. You can rest assured we’ll always be focused on what’s best for your brand. Contact us today for a free marketing consultation and let’s find success together!
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