Photography and videography can personalize your brand, entertain your audience, sell your products, and help you stand out from your competition. But in order for this to become a reality, your digital marketing must be professional and captivating. Consider this quote from best-selling author, speaker, and entrepreneur, Seth Godin:
“Marketing is no longer about the stuff you make, but about the stories you tell.”
What stories are you telling? Are you telling them well? Do you want to create stories that will draw in your audience in such a way that they can’t help but choose your company over the competition? Allow us to explain how the pre-production, production, and post-production processes of videography can help your company find success.
Pre-Production
The pre-production process encompasses everything that must be done before you pick up a camera to record video. This part of the process is incredibly important because the more detailed and in-depth prep-work you do, the smoother the production process will be! The pre-production process can be broken down like this:
Brainstorm Ideas – Gather your crew and start your brainstorming session! This is an exciting part of the pre-production process, as you can combine ideas or choose just one.
Finalize the Idea – Determine which idea from your brainstorming session should be the route you take.
Write a Story – This story outlines the introduction, plot, conclusion, and the overall purpose of the video. This story allows the team to plan for the shooting process.
Compose a Script – If your video requires actors to talk, a script is helpful so your actors can memorize the lines without reading from a script.
Create a Storyboard – A storyboard is a series of drawings that represent the shots your videography will capture during the live shoot. These drawings can guide the videography during the shooting process.
Once everything is pre-planned, gather the crew and equipment and head to the set!
Production
Take one! It’s time for your ideas, script, and storyboard to come to life! Production may take a while, as different scenes need to be captured and re-takes may be necessary. It’s okay to be extra picky during this process and request different angles or re-takes, so you don’t have to gather the crew and equipment at another time. The production process can be broken down like this:
Capture the Footage – A high-quality camera will produce high-resolution images that will make your video look professional and well-made.
Write Logs – While you’re capturing your footage, take notes about which scenes you want to use and any other notes that will help in the post-production editing process. These logs will guide you during post-production, so you don’t have to re-watch potentially hours of footage to find the one you want to use.
That’s a wrap!
Post-Production
Once everything has been recorded, the footage is downloaded into editing software. This software allows you to take raw footage and turn it into a professional, well-made video. You can edit your video as much or as little as you’d like. Several editing options you have include:
- Adding intro/outro slides
- Background music
- Captions
- Effects
- Eliminating unnecessary scenes
- Titles
- Transitions
- Trimming certain scenes
- & More
“Film provides an opportunity to marry the power of ideas with the power of images.” – Steven Bochco
This marriage can throttle your company forward into successful marketing, gaining more customers and increasing loyalty among your target audience.
Partner with M&R Marketing
Videography and photography can breathe life into a company, as it can strengthen the brand and entertain the viewer at the same time. We have an experienced videography and photography team that can guide you in this process and create an incredible finished product! If you want to learn more about how we can help your company, send us an email at hey@mandr-group.com.
Check Out Our Photo & Video Series
This is the first blog in our four-part series about photography and video marketing. Stay tuned for parts two, three, and four:
- The Power of Photo & Video – Part 1: Understanding the Process
- The Power of Photo & Video – Part 2: 5 Ways it Improves Your Marketing Strategy
- The Power of Photo & Video – Part 3: 10 Ideas to Get You Started
- The Power of Photo & Video – Part 4: Case Studies