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Your marketing strategy addresses how your company will find or retain customers and increase profit. Does photo and video have a place in your marketing strategy? First, let’s take a look at a few statistics:

  • 85% of companies use video in their marketing strategy
  • 88% of marketers who implemented video experienced a positive ROI
  • 91% of people prefer visual content versus written content

Let’s uncover how photo and video can drastically improve the success of your marketing strategy:

Photo & Video Improves Your Social Media Engagement Rate

Your social media engagement rate is the percentage of viewers who are actively involved with your content. This rate tells you if your audience is finding your posts “click-worthy,” and it shows how efficient your current marketing strategy is.

For example, the industry standard for an engagement rate on Facebook is 1%. If your posts are getting more than a 1% engagement rate, you’re doing better than other companies in your industry. Uploading photos and videos is a clever marketing tactic that has been proven to increase engagement rate for companies in any industry.  

Photo & Video Gives a Great ROI

In addition to boasting rights for having an over-industry-standard engagement rate, you want to see that engagement rate turn into profit, right? Consider this fact:

People who engage with a company’s content will likely convert into paying customers, producing a higher return on investment.

We encourage you to invest in photography and videography for your company’s marketing tactics. Invest emotionally, mentally, financially, and physically. Give it the attention it deserves because it can truly retain current customers and attract new ones.

Photo & Video Engages Your Audience

Instead of a block of text that your audience must read to gain information, your viewers can engage with the video or photo by a simple click of a button. Your audience will be entertained on a visual and mental level, instead of just exercising their brain.

For example, students could write an essay about why you should choose Wesleyan College, or you could watch a short, engaging video that will entertain and inform you.

Which do you prefer? A block of text or an engaging video?

Photo & Video Increases Traffic

Search engines take note of websites and social media platforms that regularly upload photos and videos. It can push your website to the ever-coveted first page of search engine results if done accurately.

Additionally, by publishing your photos and videos on social media platforms such as LinkedIn, Facebook, Instagram, or YouTube, you’re reaching your social media audience and providing an opportunity for them to visit your website. With few exceptions, your photo or video post should always have a call-to-action. (A call-to-action tells your audience what they should do next). Let’s look at a few examples:

  • Post a photo of a team member with an intriguing caption. The call-to-action is “Meet the team:
  • Post a video of one of your services with an interesting caption. The call-to-action is “Discover our services:

You’re providing an opportunity to take their engagement to the next level – website traffic.

Partner with M&R Marketing

Do you need help with video or photography? Give us a call! We have a video and photography service that has helped our client’s marketing efforts explode into success. Let us know how we can help you today. Shoot us an email at!

Check Out Our Photo & Video Series

This is the second blog in our four-part series about photography and video marketing. If you haven’t read part one yet, make sure to check it out: