Intriguing, expressive videos are taking the Internet by force. YouTube boasts 1.3 billion users, plays 3.25 billion hours of videos each month, and gets over 30 million YouTube visitors each day. But, what does video have to do with the success of your company? Consider this research presented by Forrester Research:
“One minute of video is worth 1.8 million words.”
“You are 53 times more likely to get on the first page of Google if your webpage has a video.”
Success is at your fingertips – or rather, your camera lens. Let’s dive into five videography ideas that will help personalize your company and help you standout from your competition:
A Nielsen report recently outlined that American adults are watching roughly 35 hours of television every week. With so much time spent in front of the television, a commercial is a tried and true way to reach your target audience. When you create your tv commercial, keep a few tips in mind:
- Keep it short yet intriguing
- Build a storyline
- Create quality work
- Communicate your brand effectively
Whether you have a revolutionary product you want to introduce to your clients, or you simply want to remind your clients of an existing product in your arsenal, product videos can skyrocket your sales. A product video can accomplish more than an image – it gives the client a real time look and feel for the product.
A promotional video differs from a product video, as its main goal is to promote all the best qualities about the product. When you’re creating the video, you want to make it short and concise, but still mention all the reasons why your product or service is the best. Without sounding too “salesy”, touch on the following:
- How your product is different than the competition
- What is unique about your product
- Why the client should purchase said product
Meet the Team Videos
Your employees are the heartbeat of your company, and you should introduce them to your clients! The best way to do this is by creating a meet the team video. It can be formal or informal, depending on your end goal. If you simply want to show who works behind the scenes, you could conduct a quick walkthrough of the office with your employees saying hello to the camera.
If you want your clients to get to know your employees, you could create a video that allows your team members to introduce themselves, explain what they do, and mention a fun tidbit of information about their personal life.
Informal videos provide a great opportunity to show your clients that your company consists of real people who are just like them! These videos are meant to be light-hearted and relational. Informal videos can play off the upcoming holiday, employee outing, or team meeting. Any event that shows your team being real people and relational makes for a great, informal video!
How the M&R Marketing Videography Team Can Help
You might be thinking, “All of that sounds great but I don’t have the time!” Fortunately, we not only have the time, but we have the passion, equipment, and experience necessary to create videos that will WOW your target audience. We will create video content for you, manage your platforms, and much more. Shoot us an email at [email protected] to get started!