Whether it’s optimizing your Google My Business profile or asking your customers to submit reviews, business owners are always looking for an edge to outrank the competition and boost their Local SEO ranking.
If you’re new to the marketing world and are just learning about Local SEO, we’ve created a guide explaining some basics. In short, Local SEO is the process of optimizing your online presence to rank higher in local search engine results. When you take the time to invest in your online visibility, your business could see:
- Increases in returning customers
- Increases in web traffic and conversions
- Increases in foot traffic
One way to boost your Local SEO ranking is by including schema markup, also known as structured data or microdata, into your website content. If your business operates in a competitive local market, schema markup can help your website stand out from the crowd and potentially boost your ranking.
This article will explain what schema markup is, show how it can help your Local SEO, and provide some examples of how to implement schema markup.
What is Schema Markup?
Schema markup is a type of code that assists search engines in reading your website content. It’s essentially a tagged note for a website crawler that further defines your web content’s information, making it easier to understand and include your business in the search engine results page (SERP). It’s not something you’ll see on the frontend of your website; instead, it’s embedded into the code on the backend.
The schema markup code tells search engines exactly where to find essential data and information such as your:
- Business name
- Phone number
One of the leading resources for schema markups is schema.org, which serves as a vocabulary for the schema language. Schema.org was founded in collaboration between Google, Microsoft, Yahoo, and others to create a shared vocabulary for developers and SEOs.
What Schema Markups Help Local SEO?
There are hundreds of schema markups that developers can use to tag website content, and several types of schema markups can be beneficial to your Local SEO efforts. Let’s look at some of the most popular examples of microdata markups.
Examples of Schema Markups
Local Business Schema
The local business schema markup is one of the most essential to assist your Local SEO goals. Developers and SEOs can use the code to markup your:
- Address (for multiple locations)
- Phone number
- Areas served
This schema markup is more targeted to your organization as a whole. It’s the type of information that may appear in a SERP knowledge panel to the right of traditional blue links. The organization data you can markup includes:
- Contact information
- Founding date
This schema markup is used to markup a person’s information and could be helpful for local attorneys, doctors, and other professionals. The microdata can be used to tag:
- Organizational involvement
- Work history
Does Schema Markup Really Help Local SEO Rankings?
While schema markup is not a direct ranking factor considered by Google or other search engines, microdata markups can indirectly assist your Local SEO ranking. It helps web crawlers interpret your content and organizes your most essential business information. If you’re looking for an edge above your local competition, implementing schema markup to your website is a great way to elevate your brand.
How M&R Marketing Can Help
Schema markups and microdata can be intimidating to implement on your own, especially if you do not have a background in website development or coding.
Our website team at M&R Marketing is here to help businesses succeed and improve their Local SEO performance. We can help you with schema markups, SEO strategies, and more. Get in touch with one of our account managers, and let’s get started! Call us at 478-621-4491 or send us an email at firstname.lastname@example.org.