Especially if you are a well-established brand, think hard before undertaking a logo redesign. People trust what they know and often respond negatively to unwarranted change. If you are considering redesigning your brand’s logo, you should first be able to answer one question: why?
Why do you need to redesign your logo? Let’s take a look at six reasons:
1. Your company is changing the direction or scope of services
If your company is changing the direction or scope of services you offer, it might be time for a logo redesign. You want people to know what your company does when they see your logo to avoid confusion.
2. Your brand identity is evolving
Companies evolve with the times if they know what is best for them, so your brand identity might be changing, and your logo might not accurately represent your company any longer. If this is the case for your company, it might be time to start thinking about redesigning your logo.
3. Your company is undergoing a merger or acquisition
If your company is merging with another, you might want to think about tweaking your current logo to represent both companies as a whole.
4. Your logo does not have any consistency standards
Having brand guidelines help you stay consistent anywhere your logo is used. Fonts, colors, alternate design variations, and usage standards are important to define in the logo creation process. If you don’t have this strictly laid out, you or whoever else using your logo will assume the risk of misusing or distorting the visual appeal of your logo.
5. Your logo looks extremely outdated
Another reason you should consider redesigning your logo is if it looks extremely outdated. As in, it looks pixelated and blurry when it is enlarged or has outdated elements that date the logo such as an anniversary year or trendy icon.
An article published by Forbes discussed the importance of having the right logo:
“The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy and a team of copywriters. It evokes a sense of connection between a brand and consumers. It establishes a bond between a company and its community of fans, friends, critics, allies and champions.”
How M&R Can Help
Our team of creatives will guide you through every stage of the logo redesign process. We will make sure your brand is represented in a way that speaks to who you are and connects with your target audience. If you’re unsure if it’s time for a logo redesign, reach out to M&R and we’ll offer our insight!
Be sure to check back on our blog to find out how you should redesign your brand’s logo!