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logo redesign
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First impressions matter, both in life and in business. When it comes to making a great one, your logo can be an ally or an enemy. Your logo serves as the core of your brand and all other aspects of your design follow its lead. Our team of award-winning, in-house designers work hard to understand your business and your target market and utilize this information to create a brand that is an excellent representation of you.

We will also work with you to redesign a logo if you need an update. We can evolve your old logo into something a little different or we can completely scrap it and start fresh on a new design – and we will help you decide if you should.

1. Brainstorm

We meet with your team to discuss the vision and direction for your new logo, getting to know your business’ culture and voice. We discuss at length your business, what makes it unique, and what you strive to be. From there, our designers begin brainstorming session where they sketch ideas out on paper.

2. Design

Once our design team has a good understanding of your vision, they will begin crafting concepts and designs. After we’ve landed on some promising sketches, our designers will begin to create the designs digitally.

3. Review

We offer multiple rounds of logo designs and at the end of each, we seek your feedback and adjust as necessary until you have narrowed down a few as your finals to choose from. We start with a black and white design, and once a design is chosen, we move on to adding color.

4. Final Design

Once we have narrowed your favorite logos down to a few designs, we will assist you in choosing a logo, which may include focus groups and surveys. We then create the final design and layout options that will then be packaged for your use.

5. Package

We will package your final logo with all design files and color variations for your use. When you receive your final logo package, you will be able to use it in almost any format – print, digital, etc.

Additional Logo Design Components

Color Palette

While working on your logo design, it is important to also establish your brand colors, which will be used throughout all your marketing. Your palette is composed of actual color formulas to ensure consistent color matching across digital and print pieces.


We will establish complementary typeface families for you to consider. These typefaces will be used for the headings and body fonts on your print and digital pieces.

How M&R Can Help

Our team of creatives will guide you through every stage of the logo redesign process. We will make sure your brand is represented in a way that speaks to who you are and connects with your target audience. If you’re unsure where to start with your logo redesign, reach out to M&R and we’ll offer our insight!

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