In today’s technology-driven world, saturating your target audience through digital platforms is a must. But, most people don’t realize the importance of using print material when opening or rebranding a business. Print material is credible, tangible, and engaging. Through print, you can increase brand recognition and saturate the physical world with information. Discover different print material pieces you need to add to your marketing arsenal to help spread your company’s brand:
Business stationary has a very important role to play in a company’s success. Stationary such as letters and business cards should be branded with your logo and company look. To stand out among your competition, add thank you cards to your stationary must-haves. Thank you cards are a lost art that many businesses don’t realize can greatly affect their marketing. They gather attention when it arrives in the mail, and they show your customers that you go the extra mile. There should never be a piece of business stationary that is handed to a client that doesn’t have your company’s logo on it. This creates consistency and strengthens the professionalism of the company.
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The smallest marketing pieces can be your strongest advertising tools. Materials such as business cards, rack cards, tri-fold brochures, and booklets can act as a highlight reel for your company. These pieces are likely what potential clients hold onto in order to discover more about your company or contact you when necessary. Brand these pieces with your logo, colors, and overall look to create consistency.
Your business has garnered a potential client, and now it’s time to win them over through a proposal. A great way to do this is by putting together a PowerPoint presentation. The PowerPoint template you use and how your brand is woven throughout is just as important as the information you put on the slides. Additionally, you can print your presentation and let the client follow along with you. This serves as a print piece they can take with them after the meeting. To keep all of the print material organized nicely, place it in a branded folder.
Most businesses have realized the power of promotional items. These free products – whether they are pens, t-shirts, or notepads – are stamped with a company’s name and logo. Customers take and use these items on a daily basis. Why is this so important? It’s free advertising! Stamping your logo on swag material and giving the items away for free to your customers has a huge return on investment.
Tradeshows are incredible opportunities to increase your target audience. To stand out from the competition, you want to have a booth that your target audience can’t resist. Employ a team member to talk to people walking by and hand them free promotional material. Once they’ve stopped to talk, there should be no denying the name and brand of your company. Your logo and company name should be on the table cover, retractable banners, promotional material, and everything in between.
The quality of your print material must be top notch. Don’t settle for branded material that doesn’t radiate professionalism and value. If you’re unhappy with your current print material or if you simply want to get started, the M&R Marketing Group team can help. We can work with you to create print material that increases your marketing success. Send us an email at [email protected] to get started.