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Part 4 – Benefits of Google Display Ads for Your Business

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Display Ads are aesthetically pleasing ads that meet your online target audience where they are. They can be all shapes and sizes – from small squares to large leaderboards. With a few words and an engaging image, you can pique your target audiences’ interest in your brand, products, and services. Let’s take a look at four of many benefits of Display Ads for your business:

1. Display Ads Reach Your Target Audience Beyond SERPs

Google Display Ads are not confined to search engine result pages (SERPs) like its counterpart, Search Ads. Display Ads can be shown to your target audience in more than 35 million different websites and apps that are part of the Google Display Network.

From platforms like YouTube, Gmail, eBay, informational websites, and everything in between, your Display Ad has a high possibility of showing up to your target audience on the website or app that they are currently using. Instead of waiting for your target audience to conduct an Internet search for a product or service that is like yours (pull advertising), your ad will be shown to them without prompting (push advertising).

To recap, pull advertising is designed to reach an already-interested party while push advertising is designed to reach a passive audience.

2. Display Ads Allow You to Create Specific Campaigns

Although Display Ads are a form of push advertising, that doesn’t mean there isn’t a rhyme or reason to your efforts. You can create specific campaigns for each of your Display Ads to help you meet a goal. For example, your Display Ad campaigns can be focused on:

  • Building Brand Awareness
  • Converting Sales
  • Driving Traffic to Your Website
  • Getting New Leads
  • & More

If your initial goals change or they’ve been fulfilled, you can change your campaign! Marketing is fluid, and your marketing strategy should respond to your company’s needs. Display Ads can help meet those needs and goals.

3. Display Ads Allow You to Set Parameters for Your Target Audience

Display Ads may show up to a passive audience, but don’t let that steer you away from using this type of ad. Passive simply means they aren’t actively looking for your product or service because maybe that problem hasn’t presented itself, yet. But that doesn’t mean they wouldn’t be interested in what you have to offer if they knew it existed.

So how do you reach a passive, yet possibly interested, party? You set parameters and specifications to your Display Ad! Your marketing team can set parameters to help reach your target audience. You can tweak specifics such as:

  • Demographic
  • Geographic area
  • Niche market
  • Participating websites
  • & More

Setting parameters to your ad can drastically help you meet your goals and get your ad in front of your target audience. Over time, you can change them if needed.

4. Display Ads Pair Nicely with Other Marketing Tactics

Display Ads are known for how well they boost brand awareness, although not their only achievement. Because of this, other marketing tactics have plenty of room to meet other needs like converting sales, website traffic, and more. Whether you choose to dabble in both Search Ads and Display Ads or just one, you can be confident that your making strides to reach your target audience.

Further, Display Ads provide analytics and data that can help you make informed decisions moving forward. Your marketing team will know if the Display Ad is working or if something should be tweaked to receive a better outcome.

Talk To M&R Marketing About Implementing Display Ads for Your Business

Our team has extensive experience creating Display Ads that work best for companies. If you’re interested in implementing Display Ads into your marketing strategy, give one of our Account Managers a call. Talk soon: 478-621-4491.

If you missed parts one, two, or three in our series all about display ads and search ads, you can check them out here:

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