First, let’s define what brand recognition is. Brand recognition is how easily your target audience or potential customers can identify your brand as being your brand. It is how quick they are to say, “Oh, I know that company!” Since your logo is your audience’s first impression of your company, it is likely if anything is recognized by potential customers, it is the logo.
In addition, a brand logo is important because it:
- Allows people to recognize your brand easily.
- Conveys your level of professionalism.
- Grabs attention to your brand.
- Helps boost brand awareness.
- Helps foster customer loyalty.
- Helps your brand become memorable.
- Makes a strong first impression.
- Separates you from the rest and makes you stand out.
How to Build Brand Recognition
Your logo is the main identifier for your company. It is the symbol that your target audience and potential customers associate with and use to recognize your brand. When they see your logo, you want people to instantly associate your logo with a knowledge of what your company does and the important values you are communicating.
Our attention spans have grown shorter and shorter, so a logo should be easily understood and legible, as well as aesthetically pleasing to look at if you expect any recognition or engagement with your brand. Your target audience might forget your company name – actually, they more than likely will – so having a recognizable logo is important to further engage with your visually-inclined audience. It can help you communicate to your audience when words cannot. Your logo should evoke positive memories about your company that your company’s name standing alone might fail to.
Representing Your Brand
Your logo represents your brand, characteristics, values, and your company’s overall personality. Since it is so important, your logo design should be well thought out to accurately represent your brand and in turn boost brand recognition.
Social Engagement to Follow
With the digital world being as saturated as it is, especially on social media, the need to have a recognizable logo is great. But you know what’s greater? Having a powerful logo design that your audience recognizes and talks about. Social media is one of the most instantaneous forms of communication, and if your brand’s audience and customers are talking about you, capitalize on it.
How M&R Marketing Can Help
The M&R Marketing Group team would love to help you design a logo to boost brand recognition. We will work together to bring your vision to life. Are you ready to get started? Give us a call at 478-621-4491. We look forward to working with you!
- Part 1 – Reveal Your Brand Identity with a Quality Logo Design
- Part 2 – Does Your Logo Align with Your Brand?
- Part 3 – Design a Logo to Build Brand Recognition & Social Engagement