When the Internet was created, it transformed the way businesses advertised. Some argued that print advertisement was doomed. Fortunately, they were wrong! Print material can thrive when it is expertly created and accurately placed.
Unlike digital advertisements, a print piece can be placed anywhere – at the local coffee shops, bus stations, nearby restaurants, and hundreds of other places. Other benefits of print pieces include its ability to target an audience, increase credibility and integrity, and offer engagement.
Print material varies in type, as well. Several of many types of pieces include:
- Postcards & posters to put around town
- Retractable banners to have on-site for event day
- Bifolds & trifolds to promote a product or purpose
- End-of-year-ask booklets to raise support
- Thank you cards or birthday cards to send to your supporters
What Information to Put on Your Print Material
What you include on your advertising material depends on the type of print piece. However, every print piece has one common characteristic – a limited amount of space. That’s why it’s important to pick and choose what information is included. Too much information will overwhelm the reader, but too little information will leave them guessing.
So, if someone saw a flyer about your upcoming event, she should read only the most essential information. Overall, we suggest that print pieces include:
- Company Name
- Company Logo
- Cost
- Day
- Place
- Pre-registration Links
- Purpose
- Sponsors
- Time
At the bottom of your piece, adding a URL that a viewer can visit for more information is a great way to direct attention to your website. But, it’s important to note that if the viewer doesn’t visit the corresponding website, the flyer has given her all of the necessary information.
How Your Print Pieces Can Help Your Sponsors
If this is a sponsored event for a non-profit fundraiser, print is a great way to showcase who your sponsors are to the public. This is an affordable and effective way to thank your sponsors and increase their exposure.
There are other traditional advertising options that can promote your event and sponsors, such as newspapers, magazines, billboards, and radio commercials. To take advantage of all the marketing platforms available, you want a team of people who can expertly execute your message in the most cost-effective way.
That’s where we come in.
How the M&R Team Can Help
Along with print, digital media is an incredible tool to use to promote an event. When these two platforms are combined, it adds more power and reach to your marketing strategy. That’s why we have a team of graphic artists and copywriters who are incredibly detailed when creating print and digital media to help increase your reach.
No matter how big or small the event, the M&R team is here to help. Contact us today at hey@mandr-group.com for your digital and print needs.