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Two of the most important things you should know about your business are:

  • Who is your audience?
  • Where is your audience?

If you can answer these two questions, reaching your audience will become a lot easier. One place where your audience very likely resides is on social media, which has become more and more important to businesses. Need help choosing a social media platform for your business?

Before you sign up for every social platform out there, consider which sites best match your target market. Different social sites attract different groups of people, and it’s important to go where your audience is.

Everyone’s on Facebook

Facebook has over 1 billion users, so it’s safe to assume that everyone—your audience included—is on Facebook. Facebook is versatile enough for every business: posts can be long or short, they can include photos or videos, and you can incorporate surveys or apps into your Facebook page. Facebook has a very targeted advertising platforms as well.

Younger Adults are on Twitter

Twitter’s users fall on the younger side, and they’re very plugged in. If your customers tweet you a question they expect an answer quickly. Fewer people visit your website from Twitter, but frequent tweets mean people will get to know your brand better.

Even Younger Adults are on Instagram

The majority of Instagram users fall in the 18-29 age bracket. Instagram is best for informal, visually focused companies. It’s not easy to navigate to your website from Instagram, but on Instagram you have the potential to significantly extend the reach of your brand through hashtags.

Women are on Pinterest (Mostly)

Men are on Pinterest too, but the majority of users are women. Visually focused industries such as interior designers and retail companies will do well on Pinterest, especially when it comes to eCommerce. Pinterest has even higher conversion rates than Facebook when it comes to website visits and selling products.

Professionals are on LinkedIn

LinkedIn is a networking site, so the majority of its users are college educated and work in industries that value professional relationships. LinkedIn is not about selling products or services—it’s about making connections. You might not see high traffic to your website from LinkedIn, but the contacts you make will be valuable.

Google is on Google+

Active users are growing on Google+, but the fact is that it’s not a huge player in the social media game. That said, Google+ is important for your business because it’s owned by the most-used search engine on the Internet. One of the main benefits to being on Google+ is that it improves your SEO. With this platform’s decline you should think carefully before investing a large amount of time on this platform.

Depending on how focused your products or services are, you can sign up for countless niche sites like Houzz, Snap Chat, Flickr, Yelp, and more. With so many options, choosing a social media platform that’s right for your business can be difficult. If you need help choosing a social media platform, contact us today and we’ll be glad to help walk you through the process.

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