No matter your industry, your business marketing plan will struggle without paying attention to your social media presence.
In 2022, audiences are spending more time online – particularly on social media. As social media platforms continue to shift and evolve, business owners and marketing managers must keep pace and evolve their marketing strategies.
Your business’s target audience is on social media; you just have to find the best way to reach them.
Some social media platforms have massive and diverse audiences of daily users (Instagram, Facebook, etc.), and others focus on a more niche market (Houzz, NextDoor, etc.). With some research and the right social media marketing strategy, you can reach your audience where they spend their time.
This article discusses three social media “must-dos” for your business that serves as a foundation for the entirety of your social media strategy.
Regularly Posting Page Updates & Content
When was the last time your business posted content to its social media page? If you are scarce with your social media posts, you’re missing out on brand awareness and audience engagement opportunities.
Depending on your industry, you’ll want to post to social media bi-weekly, weekly, daily, or multiple times per day. The most important thing is that you post content consistently. When a potential customer visits your social media profile and sees your last post was from 3 years ago, it doesn’t instill faith in them that your business is still active.
While regular social media posts cannot compete with the reach you can achieve with paid advertising, these organic posts can still put your brand in front of your target audience.
Your business’ social media posts could include topics such as:
- New product updates
- Operating hours updates
- Team member highlights
- Seasonal posts
- Local event highlights
- Relevant industry articles
If posting across multiple platforms, be careful not to spread yourself too thin. It’s better to create quality posts and content on one social media platform than mediocre social media content on multiple platforms.
Responding to Customers
We touched on this topic in last week’s article, but since the pandemic, customers are more likely to handle questions online instead of picking up the phone. It’s much easier for people to shoot your Facebook or Instagram page a quick message to ask about your menu, hours, or products instead of picking up the phone to talk to someone at your company.
If there’s one thing your business must do to ensure social media success, it is respond to customers in your post comments and your inbox. If you don’t, you miss out on valuable leads, potentially damaging your reputation.
The same philosophy applies to reviews. If a customer leaves your business a review (positive or negative) on social media, take the time to craft a tactful and thorough response. For more tips on how to respond to negative reviews, check our article exploring the topic.
Ensuring Information is Consistent Across All Platforms
This is not a glamorous part of managing your social media accounts, but it’s imperative that you ensure that information and branding are consistent.
This essential data includes:
- Operating hours
- Phone number
- Email address
If you are using a call tracking number of different social media platforms, ensure it’s working and that the phone number corresponds to the correct media platform.
How M&R Marketing Can Help Your Business
If you want to optimize your social media performance and business pages, our social media marketing experts are ready to help. M&R Marketing can assist you in setting up your social media business profiles, creating impactful strategies, and developing fresh content that resonates with your target audience. With our team guiding your social media presence, you can rest easy knowing the details are taken care of and that your business is set up for success.